5 WordPress Blogging Trends You Should Follow in 2018

Do you know that we all publish millions of blog posts every single day? Most of those millions appear on the WordPress platform. Right now, while you’re reading this article, few WordPress blog posts go live online every second.

Is yours among them?

Willing to grow business, reputation, and audience, you work the best way possible to develop your WordPress: use beautiful themes, write high-quality content, struggle with HTML, and install various plugins. But you know what? It’s not enough to stand out and overtake competitors. Not today when millions of people use WordPress and publish content every day, hour, and minute.

What you need to do is move with the times and follow the latest WordPress blogging trends.

Here go top five of them…

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1) Minimalism

In today world of content shock and critically short attention span, minimalism is what users need. When coming online, they want to understand what it’s all about and where to go to find the information. Overloaded designs don’t rule anymore: clean and smooth navigation, stylish look, and calm tones tall in the saddle.

The same works for landing pages. If your WordPress website is a one-page field to sell products/services, choose stylish themes with simplified navigation and customize them accordingly for visitors to see a minimal amount of colors, blocks, and buttons. WordPress themes like Jevelin, Oshine, Soledad, Folie, or Stash are worth trying.

2) Push Notifications

Another trend is adding push notifications to your WordPress website. They help to send blog news, sale deals, coupons, reminders, your new product ads, and other kinds of information directly to your readers. The other side of the coin is here too: push notifications can be intrusive and frustrate your audience; so make sure to integrate them into your WordPress design properly.

WordPress offers several plugins to add push notifications to your blog. OneSignal is the most well-known one, though you are welcome to try others by all means.

3) Long-Form Content

Back in 2016, 1000+ words of informative content was enough for a blog post to rule. And yet, they aren’t enough to share research, insights, actionable data, and how-tos in one article to engage readers and wow them with your content. That is why in-depth blog posts of 2000+ words are in trend today: people and Google love them, ranking such content higher in search results.

But not by size alone. Make sure to organize your WordPress post with on-page SEO in mind to please search engines, and don’t forget to structure it accordingly to please readers: use images, videos, short sentences and paragraphs… Long story short, remember about content usability – WordPress visual and text editors will help you here.

Also, consider a similarity analysis tool to check your blog posts for duplications before publishing: copyright infringement is the last thing you need, right?

4) Chatbots

You’ve heard about WP Chatbot already, haven’t you? It’s a builder allowing to create virtual assistants and add them to your WordPress website. Integrating a chatbot, you make a blog visually appealing and more user-friendly: it will help visitors, answer their questions, and assist them while surfing.

WordPress follow the trend, and so do plugins developers: they’ve created 10+ plugins for improving your platform and its customer service. Install those fitting your blogging needs most: Zopim, Quick Chat, Leap – they all are worth attention. Or, visit WordPress itself and choose your chat bot there.

5) Videos

More than monthly users have turned YouTube into a top platform for bloggers and marketers to consider: many people choose video rather than text content when looking for reviews, tutorials, or any other kind of how-to information that would help to solve their problems. So why not add videos to your WordPress blog posts for better dwell time and CTR?

With a big choice of WordPress video themes, you can turn blogs into vlogs in a breeze. Or, just use your WordPress visual editor to insert YouTube videos into your blog posts to make them more engaging and informative for visitors to check.

The aforementioned five trends are not the last word in WordPress blogging development. Some are more visible, while others just come to the stage and begin their journey to surprise WordPress users in the nearest future.

Keep up with the times but don’t be afraid of experiments. Try out different strategies to see if they work for your website and audience. Have implemented any WordPress trend that’s not on the list? Tell us in comments!

Editorial Staff
rkim4123@gmail.com

Editorial Staff at 85ideas is a team of WordPress experts led by Brian Harris. Here to share amazing tuts, guides and collections.

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