04 Sep Email Hosting solutions-2020
How does in our daily life an email comes into use? For people using it for some basic ordinary work, email hosting would prove to be futile. But for people who has important documents like client’s contacts, voices, bills, or any other piece of confidential information stored in there or there is a high risk of losing your customers or subscribers because of an unprofessional and generic email, email hosting might be a knight with the shining armor for you.
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Email hosting provides your professionalism by having your own domain in your email. It always provides you additional security so you do not have to put your worthy data in the hand of an email service that is free of cost. There are numerous email-related situations that can put your confidential data and business at great risk. If you pay for a premium service like email hosting, you can access your email account and associated files when someone hacks your email, steals your password, or you forget the password yourself.
Maintaining and supporting your email account by yourself or take the help of in-house services not only increases a chance of virus infection and software and hardware malfunctioning but is capable of burning a hole in your pocket. If any of the above-mentioned problems tend to occur, your website can be down for days hampering your business. Email hosting isn’t just advantageous, but more efficient and reliable service. Therefore, a lot of big banner business has been shifting to modern email hosting plans.
In this blog, we will enlighten you more about email hosting and how can you use it to your advantage. So, fetch your pair of reading glasses! Continue reading this article to the very end!
What is email hosting?
Email hosting is a service where a hosting provider rents out the email servers to its customers. While there are brands out there offering the email hosting services absolutely free of cost, some brands are smart to take advantage of the power and flexibility of a professional email service. Professional email hosting is what we say when both, the incoming and outgoing emails are being managed by a separate dedicated or shared mail server.
Key features to look for when choosing a hosting provider
The first and prime feature to look for when choosing an email hosting provider is security and safety. If you are ensured security, only then will your data stored in the email be protected from potential attacks and threats. You should be offered some advanced technological tools like anti-malware, anti-spam filtering, and other data loss prevented features by any reputed service provider. Your providers should follow pre-defined regulations and should have SSL certificates that add up to ensuring you the security you need. If the providers you choose posses compliance of the Federal information security management act(FISMA) or Health insurance probability and accountability act (HIPAA) this means they have access to serve in the health and government sectors.
Also, look out for providers that provide regular backups so that the data can be retrieved even after a sudden malicious attack.
Simplicity and support
Go for providers that lest you be the boss of your email settings. Your email should be very convenient to use and so should the access to ask for help when needed. Choose an email hosting provider that grants you 24/7/365 support via the means of call, chats, and emails irrespective of your business being on either small or a big budget.
You should be offered compatibility and flexibility with all the devices and syncing with mobile and web apps by any reliable service provider. However, there must be some small banner businesses that should not require services like, accessing the emails, lists, calendars, tasks, and shared contacts. In that case, the company should be offered the privilege to choose the services they wish to avail, and the one they wish to discard. A provider with a reputation to maintain will do the needful.
Emails are not just used as a means of communication, they are also used as collaboration and storage spaces. Choose the email hosting providers that provide you ample of storage. Ideally, the average storage per user should at least be 2GB. That way you get to archive important emails rather than having a cluttered mailbox. This is how you can bifurcate the emails. Important ones in the archive and current ones in the inbox. So, a good email host provider should automatically back up your archived emails regularly to avoid loss of data at any cost.
Uptime and availability
Nobody can afford a website downtime in their business. Approximately, 80% of the businesses lose around $20,00 per hour for the experienced downtime. A downtime can create a very adverse effect on your business and henceforth you can not afford it to happen. Choose an email hosting provider that promises you at least 99.9% of guaranteed uptime. Choose the one that will be available for you at any instant to provide you a significant percentage of uptime. This way, you save a lot of your fortune.
Free vs. Paid email hosting
Free hosting services
The email hosting services that allow you to receive and send emails or manage email accounts via email clients(IMAP) and webmail(POP) by paying absolutely no money is known as a free email hosting service. To name a few famous free emails, at some point of time you must have used Gmail and yahoo. There are a lot of free email hosting services we all use on a daily basis like, Microsoft’s Hotmail, Google’s Gmail, AOL and yahoo.
Advantages of free email hosting
- Sufficient storage to meet the needs of small individuals and businesses.
- Free with absolutely no contract and commitment
Disadvantages of free hosting
- Weak/ less security
- Authenticity is always at stake
- No custom and personalized domain name
- cloud storage space is insufficient
- redundant customer support and help options
- disturbing on/off page advertisements
Professional/ paid hosting
It is usually not advisable to use free email hosting for the businesses that depend upon email as their revenue driver. When compared to paid email hosting, free email hosting lacks quality and professionalism. Professional/paid email hosting is the one you need for a growing business.
Advantages of paid/premium email hosting
- Personal custom domain name
- Robust antivirus and spam filters
- No advertisements
- Synchronization of emails amongst multiple devices
- regular filtering, rerouting, and replication
- Large attachments
- archiving/backups option available
- Mail rules followed
- POP3/IMAP services
- Usage of forwarders, autoresponders, and aliases
- White and blacklists
- Contacts and folder managements
- Reduced management cost
- Collaboration tools
- Powerful security measures
- More storage space
Disadvantages of a paid hosting
- Costs you more since its premium
Types of email hosting
Internet Service Providers(ISPs) provides the mail servers that function for fundamental personal email communication. This service isn’t made for the transportation of mass emails. ISP servers tend to limit the number of emails you are allowed to send. Any business that wishes to maximize their email marketing campaign, then ISP hosting is not your cup of tea. If you want to send a generous amount of emails, then you should consider getting the hosting services from other hosting companies of web hosting providers.
POP3 downloads the email from the mail server to store it on your device. It allows you to read the email even when you are not online. But some or all of your emails might not be available on the server. This situation creates a room of confusion for people who check the emails on different devices. For example, if you send a mail from your laptop, you might not be able to see it on your phone.
Internet Message Access Protocol works in a completely different manner than other service providers. The email client is regularly in sync with the mail server and one can access the emails without an internet connection (if the email was downloaded earlier). If you need to be free in order to check emails from various locations or your business functions with a central mailbox that has to be accessed by numerous colleagues, then IMAP is the one for you.
If you are genuinely concerned about the disaster recovery of your email then private email cloud providers should be your choice. Cloud-based email shows operational efficiency and reduced costs. Cloud hosting is known to be the most scalable option. They are always maintained and updated with recent technological advancements and security patches. It gives you increased bandwidth and firewalls. If by any chance your system goes down, your data will be safe as it would have been automatically backed-up.
Merits of email hosting
Custom Domain Name
A custom domain name incorporated in your email adds more professionalism and improves brand consistency. Recognization is one of the key aspects of any powerful company. It acts as a testament to your consumers as it instantly connects your services and products to your name. Having inconsistency in your branding can lead to adverse effects upon the company’s attempts to gain recognition and exposure. Having a solid brand identity makes you more accessible to potential customers and clients. It also allows easy management of multiple addresses.
With data breaches increasing significantly in recent years, security has become the top-most priority for many. Email hosting lets you encrypt your emails. Encryption can save your emails from being read by any unauthorized party. You will have to send sensitive information to your customers or team at some point. Encryption there can act as a key security feature. You also get access to the spam and malware filters that protect your messages and make it safe to open.
Integration with other tools
PHP List is a newsletter solution that supports marketing campaigns, Mailman facilitates the management of subscriber lists and newsletters. These tools can work wonders with email marketing being a key player in many brands’ lead conversion processes. It is therefore important to consider the additional functionality you are being provided.
Scalability is an important aspect of any prospering business. You can get dedicated customer support, addition of more address to your domain, or increased storage capacity. Email hosting plans are usually scalable to your needs, delivers layers of additional security, and high-performance. You may even be able to create unlimited email accounts. This can help in your business’s growing necessities.
Uptime is pivotal for a thriving business. You are guaranteed solid uptime. This is a crucial difference between a free-email client and an email hosting solution. Downtime equals delay in receiving important information or lost emails.
Business is called flourishing if it is reliable. Reliability equals being available to the employees and consumers at the time of need.
Demerits of email hosting
No conveyance ensured
Poor customer support
Some email hosting recommendations- 2020
So, this was nearly everything you needed to know about email hosting. As you would have realized, email hosting is a great hosting plan for the safe and secure transportation of messages and sensitive information. SO, you should go and get attached to a good email hosting service provider if you are running an email centered business.
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if you want to view some of the best email hosting providers click here.
if you want to view some of the free email hosting providers click here
What is the use of email hosting?
It is used to transfer sensitive information over email.
what is the advantages of premium email hosting over free email hosting?
Premium email hosting offers more security, reliability and better customer support,
What are some of the reliable hosting brands?
Bluehost, HostGator, Namecheap, go Daddy, and Dreamhost are some of our trusted users.
Is email hosting a good option?
For companies whose center is email-based, it is definitely an excellent option.