12 Nov 7+ Best Google Analytics Plugins for WordPress 2020
In today’s collection, we will look at some of the best Google Analytics WordPress plugins to help you track and improve your business. As the old saying goes “you cannot improve what you cannot measure” and that is where Google Analytics comes into shine some light on what is going on when visitors arrive on your site.
Here at 85Ideas we obsess about improvement, I personally live by the Japanese motto “Kaizen” which translates to continuous improvement. Tracking users metrics allows us to deliver more of what users want along with lots of extra addition information which is worth gold to us.
If you are new to working with Analytics for WordPress, then I recommend you check out theses articles we have written to help you get up to speed:
The reason I have written this round-up is because there are a few cool plugins out there that help you get the most out of Analytics. You will see what I mean as you continue reading down this page, so without further ado lets look at some of the most amazing Google Analytics plugins for WordPress.
If you’re looking for the best Google Analytics plugins for WordPress this year, you already know the importance of an analytics tool for the growth of your website. It seems like most modern themes come with built-in support for tools like Google Analytics, and all you need to do is to paste the Analytics code into the specified area of the theme or plugin.
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Once the code is placed in the right area, the tool starts working, and you can see each and every activity of the visitors on your website.
In other words, there’s no need to install a dedicated Plugin to make this thing work. Still, if you want to have a dedicated plugin, probably to get more features or if your WordPress theme doesn’t come with Analytics integration right out of the box, the following are the top six Analytics plugins you should consider.
#1 Google Analytics by MonsterInsights (Formally Google Analytics by Yoast)
Google Analytics by MonsterInsights is the number one and most highly recommended plugin in this particular niche, and it comes in both free and premium variants. The installation part is simple, and the integration level with Google Analytics is immense. Once configured, the plugin not only tracks visitors but can also track the number of downloads or click on outbound links. The UI throughout the plugin is simple, and the tools are arranged in an easy way for the users to quickly understand them. With this plugin installed, you don’t need to open any other website to check out the analytical data, as it’s all available on the dashboard.
The best part about this plugin is that it uses the asynchronous code which is light weight and doesn’t put a lot of pressure on the server. It packs dozens of filters to help you figure out the exact user base. The development part of this plugin is available on GitHub, which is another sign of a premium product. The plugin can even track the search result and 404 error pages, in case if you’re in need of these features. Moreover, enabling the demographic and interest-based filters is easy, and the reports are always available to help you check out the performance. You can start with the free version and then move onto the premium one, once comfortable with it.
#2 Google Analytics WD
WordPress Google Analytics plugin “Google Analytics WD” by Web Dorado is a powerful plugin that WordPress users will love. This plugin easily integrates Google Analytics into your website, and includes default features such as analytics reporting, traffic information, statistics overviews, and much more. This responsive plugin is a great way for users to get ahead of the competition by making use of the data that they already have.
While the free version is powerful, it still is fairly limited. Users looking to upgrade to the Pro Version will be looking at prices that start at $30, and go up based on features. Pro plans, however, unlock much more features including full Google Analytics reporting, eCommerce tracking, AdSense and AdWords reports, pushover notifications, and much more.
If you’re looking for an Analytics plugin that will take your site to the next level, this is worth a look.
#3 Google Social Tracking
If you’re looking for a straightforward and dependable plugin, then Analytics Stats Counter Statistics is a great option. It comes with very few features available in its arsenal, but each of them is helpful in recording the data and keeping track of social sharing around your website.
This WordPress plugin for Google Analytics supports interactions with Twitter, Facebook, and Linkedin. It can track the performance of your social initiatives and check pageviews, average visit duration, and can count web page views from each social network. The script is easy to use and had many options for configuring the social buttons.
#4 Analytics Cat – Google Analytics Made Easy
This Google Analytics WordPress plugin – Analytics Cat – makes it fast & easy to add Google Analytics to your WordPress site.
Analytics Cat is a bloat-free, simple Google Analytics WordPress plugin doesn’t add every single feature under the sun. Instead, Analytics Cat simply gets of your way by letting you add your Google Analytics (Universal Analytics) Code to your site in less than 2 minutes, without slowing your site down.
Setup is incredibly simple:
- Install & activate Analytics Cat
- Copy & paste your Google Analytics info
There’s no confusing settings, checkboxes or clunky user interface. The plugin “just works” out of the box, and a handy quick-start guide ensures setup is a breeze. Best of all, Analytics Cat is completely free.
If you’re looking for a bloat-free & fast Google Analytics plugin that simply does its job, Analytics Cat is the way to go.
#5 Actionable Google Analytics for WooCommerce
Actionable Google Analytics for WooCommerce, the fifth WordPress analytics plugin on our list, is a plugin focused on generating actionable insights from your data.
Analyzing your customer’s behavior will help you understand how to improve your website and conversion rate for future orders. You get access to 9 enhanced eCommerce reports that includes, shopping behavior, checkout behavior, product performance, sales performance, product list performance, internal promotion, order coupon, and affiliate coupon reports. If that’s not enough for you, the plugin will provide more insight on which products are refunded more often and the time taken to make purchase decisions.
It comes with built-in options to track AdWords conversion and Facebook Pixel so that you can better understand which of your ad campaigns perform well. The plugin can tell you the number of clicks on category pages and product pages, total monetary value of products viewed, the payment method most widely used, the devices behind those views and much more. All of these features are managed from a new admin user interface along with custom options to view even more customer data.
#6 WP Statistics
WP Statistics is a simple to use, lightweight plugin, offering the compatibility and services related to Google Analytics. It works perfectly with search engines like Google, Bing, Yahoo, Baidu, and even DuckDuckGo. It tracks visits based on GeoIP and even supports hashing IP addresses in the database to protect the privacy of the users.
Also, this plugin can track the statistics of emails and put them in a report for you to check. The plugin allows exporting data in the form of XML, CSV, or TSV files. It even packs shortcodes to different types of data, which can be used for widgets, posts, or pages. It’s not quite as powerful as the first and plugin on our list, but the export options are great, making it a viable player for users looking to pull reports on a consistent basis.
#7 Google Analytics Dashboard for WP
If you are working on a limited budget or no budget at all, then I highly recommend this as the best option. It’s free and powerful; I use it on a few of my niche website. The highlights of this plugin for me is the live stats shown on each post/page. On paper, it seems to have all the features of the old Yoast Analytics plugin. The issue I had with this plugin was getting the custom dimensions to work. Which tracks authors, publication year, categories and user engagement and more. The only negative thing I can say about this plugin is its ease of use is not the best if you are a beginner. Also worth mentioning is that this plugin comes multi-site ready meaning you can allow each network site owner to add their Google Analytics tracking code and display the stats within the WP dashboard.
This is a simple plugin that gives you an in-depth breakdown of the post statistics on the backend and frontend. Analytify is super handy because instead of navigating through the individual section of Google Analytics you get it there on one page. Another noteworthy piece of information with regards to this plugin is the add-ons that will be available soon. The guys at Analytify as announced plans to release an add-on for Woo Commerce and Easy Digital Downloads tracking.
If you run more than one blog, then all of them can be managed under a single hood, thanks to the web application available for the plugin.
So there, you have a few cool plugins to make the must out of Google Analytics. If you found this article in any way useful, please consider sharing it on your network. Let me know what you think? Did, I miss any out, please leave your feedback in the comment section below. I did find and test a few more plugins but decided they were not able to make the list.
*last updated 12/21/2019