05 Feb UPDATED: 7 of the Best Google Analytics Plugins for WordPress
In today’s collection, we will look at some of the best Google Analytics WordPress plugins to help you track and improve your business. As the old saying goes “you cannot improve what you cannot measure” and that is where Google Analytics comes into shine some light on what is going on when visitors arrive on your site.
Here at 85Ideas we obsess about improvement, I personally live by the Japanese motto “Kaizen” which translates to continuous improvement. Tracking users metrics allows us to deliver more of what users want along with lots of extra addition information which is worth gold to us.
If you are new to working with Analytics for WordPress, then I recommend you check out theses articles we have written to help you get up to speed:
The reason I have written this round-up is because there are a few cool plugins out there that help you get the most out of Analytics. You will see what I mean as you continue reading down this page, so without further ado lets look at some of the most amazing Google Analytics plugins for WordPress.
If you’re looking for the best Google Analytics plugins for WordPress this year, you already know the importance of an analytics tool for the growth of your website. It seems like most modern themes come with built-in support for tools like Google Analytics, and all you need to do is to paste the Analytics code into the specified area of the theme or plugin.
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Once the code is placed in the right area, the tool starts working, and you can see each and every activity of the visitors on your website.
In other words, there’s no need to install a dedicated Plugin to make this thing work. Still, if you want to have a dedicated plugin, probably to get more features or if your WordPress theme doesn’t come with Analytics integration right out of the box, the following are the top six Analytics plugins you should consider.
#1 Analytics Cat – Google Analytics Made Easy
This Google Analytics WordPress plugin – Analytics Cat – makes it fast & easy to add Google Analytics to your WordPress site.
Analytics Cat is a bloat-free, simple Google Analytics WordPress plugin doesn’t add every single feature under the sun. Instead, Analytics Cat simply gets of your way by letting you add your Google Analytics (Universal Analytics) Code to your site in less than 2 minutes, without slowing your site down.
Setup is incredibly simple:
- Install & activate Analytics Cat
- Copy & paste your Google Analytics info
There’s no confusing settings, checkboxes or clunky user interface. The plugin “just works” out of the box, and a handy quick-start guide ensures setup is a breeze. Best of all, Analytics Cat is completely free.
If you’re looking for a bloat-free & fast Google Analytics plugin that simply does its job, Analytics Cat is the way to go.
#2 Google Analytics by MonsterInsights (Formally Google Analytics by Yoast)
Google Analytics by MonsterInsights is the number one and most highly recommended plugin in this particular niche, and it comes in both free and premium variants. The installation part is simple, and the integration level with Google Analytics is immense. Once configured, the plugin not only tracks visitors but can also track the number of downloads or click on outbound links. The UI throughout the plugin is simple, and the tools are arranged in an easy way for the users to quickly understand them. With this plugin installed, you don’t need to open any other website to check out the analytical data, as it’s all available on the dashboard.
The best part about this plugin is that it uses the asynchronous code which is light weight and doesn’t put a lot of pressure on the server. It packs dozens of filters to help you figure out the exact user base. The development part of this plugin is available on GitHub, which is another sign of a premium product. The plugin can even track the search result and 404 error pages, in case if you’re in need of these features. Moreover, enabling the demographic and interest-based filters is easy, and the reports are always available to help you check out the performance. You can start with the free version and then move onto the premium one, once comfortable with it.
#3 Google Analytics WD
WordPress Google Analytics plugin “Google Analytics WD” by Web Dorado is a powerful free plugin that WordPress users will love. This plugin easily integrates Google Analytics into your website, and includes default features such as analytics reporting, traffic information, statistics overviews, and much more. This responsive plugin is a great way for users to get ahead of the competition by making use of the data that they already have.
While the free version is powerful, it still is fairly limited. Users looking to upgrade to the Pro Version will be looking at prices that start at $30, and go up based on features. Pro plans, however, unlock much more features including full Google Analytics reporting, ecommerce tracking, AdSense and AdWords reports, pushover notifications, and much more.
If you’re looking for an Analytics plugin that will take your site to the next level, this is worth a look.
#4 WP Statistics
WP Statistics is a simple to use, lightweight plugin, offering the compatibility and services related to Google Analytics. It works perfectly with search engines like Google, Bing, Yahoo, Baidu, and even DuckDuckGo. It tracks visits based on GeoIP and even supports hashing IP addresses in the database to protect the privacy of the users.
Also, this plugin can track the statistics of emails and put them in a report for you to check. The plugin allows exporting data in the form of XML, CSV, or TSV files. It even packs shortcodes to different types of data, which can be used for widgets, posts, or pages. It’s not quite as powerful as the first and plugin on our list, but the export options are great, making it a viable player for users looking to pull reports on a consistent basis.
#5 Analytics Stats Counter Statistics
If you’re looking for a straightforward and dependable plugin, then Analytics Stats Counter Statistics is a great option. It comes with very few features available in its arsenal, but each of them is helpful in recording the data and keeping track of things moving around your website.
This WordPress plugin for Google Analytics supports both IPv4 and IPv6 connections and comes with a simple and elegant looking analytic meter. It can track the performance of landing pages, and check unique visitors, returned visitors, can count web page views, and put statistics according to city, country, screen resolution, etc.
If you run more than one blog, then all of them can be managed under a single hood, thanks to the web application available for the plugin.
#6 WP Power Stats
WP Power Stats, the fourth WordPress analytics plugin on our list, is a plugin working on its own, meaning it has no connection with the Google Analytics.
It comes with built-in options to track visitors and generate reports based on various elements and filter them up for better analysis and is available in nine international languages. The plugin can tell you the number of page views, or unique views, the devices behind those views, traffic sources, browsers involved, search terms used, geographical locations, and operating systems. It even records the referrers details.
#7 Google Analytics Dashboard for WP
If you are working on a limited budget or no budget at all, then I highly recommend this as the best option. It’s free and powerful; I use it on a few of my niche website. The highlights of this plugin for me is the live stats shown on each post/page. On paper, it seems to have all the features of the old Yoast Analytics plugin. The issue I had with this plugin was getting the custom dimensions to work. Which tracks authors, publication year, categories and user engagement and more. The only negative thing I can say about this plugin is its ease of use is not the best if you are a beginner. Also worth mentioning is that this plugin comes multi-site ready meaning you can allow each network site owner to add their Google Analytics tracking code and display the stats within the WP dashboard.
This is a simple plugin that gives you an in-depth breakdown of the post statistics on the backend and frontend. Analytify is super handy because instead of navigating through the individual section of Google Analytics you get it there on one page. Another noteworthy piece of information with regards to this plugin is the add-ons that will be available soon. The guys at Analytify as announced plans to release an add-on for Woo Commerce and Easy Digital Downloads tracking.
So there, you have a few cool plugins to make the must out of Google Analytics. If you found this article in any way useful, please consider sharing it on your network. Let me know what you think? Did, I miss any out, please leave your feedback in the comment section below. I did find and test a few more plugins but decided they were not able to make the list.