4 Ways You Can Improve Your Company’s SEO in 2020

SEO – or search engine optimization — is important to businesses of all sizes, and it’s something that needs to be an ongoing project for your company, not just something you work on once then leave. This is because search engines are always updating, so even if you have a site that’s number one in search engine rankings now, it can soon slip off the front page. Here are some ways you can boost your search engine ranking in 2020 and keep your site relevant.

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  • Work on local SEO


Local SEO is set to be big in 2020, as people often search for services nearby from restaurants to hairdressers. If you’re a local business, then you should make sure you’re registered with Google My Business, keeping your listing up to date with opening hours, contact details and details of what products and services you offer. Listings that are claimed by businesses tend to rank higher, especially if you get a lot of reviews.


  • Check your loading speed


Google can now detect when pages have a slow loading speed and tends to favor sites that load quickly. You can improve your loading speed by:

  • Optimizing your site for mobile and tablets
  • Compressing or resizing images and not using too many
  • Avoiding using too many trackers or adverts on your site which can make browsers drag

Not only will a good loading speed be beneficial for SEO, it also keeps customers happy, and you may find it improves your bounce rate.


  • Make SEO part of everyone’s job


If you have an entire team working on your website, you need to be sure that everyone from content writers to your graphic designers have SEO in mind when they do their job. SEO isn’t something that can only be done by SEO professionals, it can be used in many different ways such as optimizing product pages and creating relevant content. If you want to keep track of these projects, the Digital Project Manager has a list of the best Gantt chart maker software that can help you out. 


  • Work on your content


Content is a key part of SEO, so simply keeping it up to date and removing or refreshing old, irrelevant content can boost your site. However, there are other easy tricks you can do to make your site more SEO-friendly. Breaking up the content into subheadings makes your site more readable, which can mean people spend longer on it, which Google will see as a positive. Also, you can place keywords in your subheadings, which can make it more visible to Google.  You should also try to include good external links in your content, especially leading to reputable sources, as this will show your site is well-researched and relevant. 

Many businesses may not think SEO is important in 2020, but with such a competitive business climate, it is more important than ever to stay on top of it. Think about ways you can improve your ranking, and how you’ll keep your position when there are Google updates and other changes. 

Editorial Staff

Editorial Staff at 85ideas is a team of WordPress experts led by Brian Harris. Here to share amazing tuts, guides and collections.

  • Monica gomes
    Posted at 05:34h, 27 February Reply

    Your article has been beautifully written and is very effective for my online business website SEO.

  • radhamohan
    Posted at 05:43h, 27 February Reply

    Great Post, thanks for sharing.

  • aditi arora
    Posted at 06:25h, 03 March Reply

    This is a nice article, Thanks for sharing.

  • akruthi
    Posted at 09:09h, 21 August Reply

    Thanks for all that valuable information!! I just want to say your article is very helpful, that’s very clear.

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