20 Jan Going Digital: How Your WordPress Business Site Benefits From Video Integration

Over 400 million individuals view WordPress sites each month, says Radoslav Ch. So it’s very smart to have your business website on WordPress. In order to truly maximize your brand’s impact, you need to fully embrace effective marketing tactics. One of the best tactics you can apply is video integration as it has numerous benefits.

Better Consumer Conversion 

Videos have effectively changed how society has connected and communicated with each other, says Omni Worldwide. The coding used on WordPress is able to accept different file types like AVI and MPG so you won’t have any trouble integrating videos. Adding a video to your business website’s landing page can effectively increase conversions by 86%, according to Eyeview Digital. As the visual medium is easier to consume, consumers can simply watch a video to understand a brand or a product. This increases their odds of becoming a paying client rather than just a passing viewer.

Increased Internet Traffic

A staggering 87% of consumers do searches online prior to committing to a purchase, according to Salesforce. WordPress allows you to add tags to your video posts, and it takes into account any keywords mentioned within it. Applying a web search optimized video to your business website can increase the likelihood of your brand showing up in search engine results by up to 50%, according to Forrester. Popping up more often in internet search results can grow the reach of your brand and as it is in business, the more people know about you, the better your chances of longevity and success.

Strong ROI

The average cost of outsourcing a marketing video for your business amounts to anywhere between $1,200 to $50,000, according to Lean Labs. It may be costly but it is worth it. A Hubspot report said that 53% of marketers say that the cost of a well-produced video has a high return-on-investment (ROI). The report goes on to say that the ROI can be as high as 80%. Consumers spend 88% more time on a website that has video, and that time spent already improves your standing in Google’s algorithm. Dedicating a bit of your marketing budget to create a good video that can go viral can result in more profit for your business.

Establish Brand Identity

Another strong benefit of integrating video to your business website is creating your brand identity. You can make use of video to do several things like a product demonstration, staff or client interviews, how-to content, and even behind-the-scenes sneak peeks of events or future promotional launches. Each one of these contributes toward the message that you want to be associated with your brand. For example, Lush commonly makes use of behind-the-scenes videos to make their clients feel like “one of the team”. It also effectively communicates how Lush operates and showcases their talent, products, and brand culture. Adding videos to your business site grants you the opportunity to do the same.

Cross-Marketing Opportunity

WordPress has a rather flexible Content Management System (CMS) which makes it compatible with all sorts of different video platforms. Some of the more popular video platforms are YouTube and Vimeo. Incidentally, this also unlocks a cross-marketing opportunity for you. If your brand has a YouTube channel, you can successfully promote both by integrating video to your business website. You can link to your existing YouTube Channel or Vimeo profile through the video on your WordPress site and direct your clients to it. The added traffic improves your algorithm standing and can show up faster in search results and other site recommendations. It also helps that with a video-friendly CMS, there won’t be any complications when you decide to add a video to your website.

Competitive Edge

Roughly 87% of marketing professionals make use of video content as a marketing tool, according to Oberlo. Video is commonly used for social media websites but not all brand websites make use of them. Successfully integrating video to your business website can give you and your brand a competitive edge. Adding a video to your landing page can help keep potential clients entertained and thereby enticing them to explore your website further. An engaging business website has a better chance of catching the fancy and pique the interest of their clients than a website that simply has a massive wall of text for their clients to consume. So integrating video to your WordPress site gives you the opportunity to stand out from your competitors.

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In order for your brand to truly make its mark in the digital age, adapting effective strategies on your WordPress website is the way to go. Utilizing video integration for your business website increases your chances of attracting consumer attention. You also effectively communicate who you are. So if you haven’t considered using videos on your business website, you’d better change that post-haste.