07 Apr Popular WP Plugins For Marketing & Growing Your Website Traffic

As the popularity of the e-commerce rises with every passing day, many individuals have started to consider establishing their own business on the online platform. But having a website only will not help you to market your products or services and boost your business growth. You need proper strategies, expertise and tools to succeed in your goal. However, if you have a WordPress website, then the job becomes much easier for you.

Being the most user-friendly and intuitive content management system, WordPress provides you with all the features that you require for attracting traffic to your business website. But above all, it offers you several easily installable plugins which can help you to market your products or services and boost the growth of your online business exponentially.

It can sometimes become very confusing to choose the perfect plugins for your website since there are so many when it comes to marketing your business. That is exactly why; we have compiled a list of best plugins that will aid you to reach your goal. Check out our list below to have a clear idea:

1. Google Analytics WD:

One of the most important parts of online marketing is to analyze the data available to with utmost efficiency in order to understand the demands and preferences of the customers. Google Analytics is one of those freely available services that actually help you to excel in analyzing the data. With Google Analytics, you will be able to understand the products or services that are most popular among the customers apart from other valuable information to boost your business growth.
The Google Analytics WD plugin makes the job much easier for you. It allows you to analyze the data obtained without having to leave your website. The plugin comes with a separate dashboard and user-friendly interface which make facilitates in carrying out your work smoothly. Thus, you get to analyze data, set your market strategies accordingly and enhance the pace of growth of your business.

2. Yoast SEO:

Yoast SEO is perhaps the best SEO plugin and one of the most popular WordPress plugins ever developed. It is well known that SEO or Search Engine Optimization is amongst the crucial things that determine the success of your online marketing strategy and your overall business. However, SEO is not about stuffing keywords into the content of your business website. There is much more to it.
The Yoast SEO plugin makes it easy for you to make your business website perfectly SEO optimized thereby paving the way for more lead generation as well as conversion. Apart from, telling you how SEO friendly the contents in your website are, the plugin also makes sure that the meta tags, permalinks and other technicalities of your business website are on par with the requirements of the search engines. Plus, the plugin generates a proper XML sitemap for your website and provide it to the search engines to strengthen your SEO. Moreover, the plugin also makes it easy to index your page. Thus, you can understand that Yoast SEO is undoubtedly one of the best plugins available.

3. Leadin:

Every online business owner wants to familiarize with the customers and the visitors. And the ultimate goal of this tool is to convert the visitors into leads. Actually, Leadin is a plugin that is used for marketing automation. It works efficiently to track the visitors of the people visiting your website; thus making it easy for you to generate conversion. After conversion, the plugin automatically adds the details of the visitors in a separate list and also works fine to create a record of contact with the complete history of the visitors.

4. Jetpack:

Jetpack is undoubtedly one of the most popular plugins on the WordPress platform. It is actually an all-in-one plugin which offers several advanced features like content tools, sharing tools and others that a marketer needs. Jetpack helps to enhance your business processes, reach out to your customers and cater to the needs of every customer with utmost satiety. Whether you want to analyze your data, use social media, manage content and products or host videos to promote the products, Jetpack is an efficient plugin that helps you to do it all with relative ease.

5. OptinMonster:

OptinMonster is a very popular name for the WordPress users. It is one of those plugins that actually makes the job of email marketing very easy. It actually helps you to register new subscribers to your website in order to boost your email marketing all the while helping your business to grow. OptinMonster was one of the first plugins that used the exit-intent pop-ups to actually promote services and register new subscribers. Thus, the plugin only displays a pop-up when a person tries to leave your website. In this way, the plugin makes sure that a visitor gets to spend more time on your business website apart from growing the email list. The plugin can easily be integrated with the email marketing platforms like MailChimp, Aweber, Hubspot etc. Lastly, the plugin also comes with easy A/B split testing feature which actually plays a crucial role when it comes to enhancing the effectiveness of your email marketing strategy.

6. MyMail:

There are several email marketing services available on the internet these days. However, these services are not actually cheap and you need to pay a good amount of money as monthly fees to enjoy the perks of email marketing services. But the MyMail plugin actually eliminates the need for paying the monthly fees and helps you to ensure steady growth of your business through intelligent email marketing. Also, this plugin does not only help you financially but it also helps you to build emails, auto-respond to the emails and several other things.
The job of building appealing emails become easier with drag and drop interface of the plugin. Plus, it offers you with the ability to track clicks, lead generation from the email and also gives you a proper idea of the bounce rate. Moreover, it becomes very easy to run autoresponder campaigns with this plugin. Thus, it can be said it is a plugin that helps you in all the way to market your business and ensure steady growth.

Well, that’s all to our list of best WordPress plugins for marketing and growing your traffic. WordPress offers you with several plugins that can help you to take your online business to the peak of success. So, make use of the plugins intuitively and help your business to grow at a rapid pace. Why limit yourself to certain benefits when you have so many options?