Over  68.1% of the Content Management System (CMS) market is held by WordPress (WP), according to W3techs. This makes it the primary tool used by online marketers to  promote brands and entice audiences. Doing that successfully requires tapping into several techniques — the most popular one being Search Engine Optimization (SEO) Marketing. So, how can your business WordPress site maximize it?

Over  82% of consumers use search engines to find brands to patronize, according to Hubspot. A search engine like Google works by crawling, indexing and ranking content and information, explains  Neon Ambition. In order for your brand to show up in search results, you need to make sure that your site is “visible” to the search engine. Your WP site can make use of WordPress’s built-in visibility settings in the admin area. You can toggle the settings of your site’s visibility to be included or excluded from the algorithms used by search engines. It is worth noting that you can also toggle the visibility per post or page, so if there’s something that’s still being worked on, it’s kept outside of the algorithms and won’t bog down your SEO rankings.

An effective way of maximizing your SEO marketing is through the content you create and the keywords you use in it. The better your keywords and their placement, the higher you’ll rank in search engines. If you have no idea how to determine the efficacy of your keywords, there are  plugins that can help. Yoast is one of the best examples of WP-compatible plugins that help you maximize your SEO relevance by giving you a grade on the SEO strength of your content, title, metadata and other factors. There are other SEO and site improvement plugins that you can choose from the 50,000+ WP plugins available.

An estimated 72.6% of all consumers will access the web solely through their mobile devices by the year 2025, according to the World Advertising Research Center. As such, it is critical that your business website is mobile-friendly. A great way to maximize your SEO marketing here is by removing or editing anything that may hinder your site’s mobile compatibility. This can refer to videos, images and full display articles. You can improve your site’s mobile compatibility by using excerpts from your articles and only using videos in key areas.

SEO marketing for your business is in good hands if you’re working through WordPress. While the whole WordPress SEO can seem intimidating, taking time to learn it can yield your business significant traffic. So if you haven’t fully utilized WordPress SEO for your business marketing, now is a great time to start.