08 Nov 5 Benefits of Application Performance Management (APM)

Applications are becoming a core part of IT services in organizations since end users rely on them to carry out day-to-day tasks and complete transactions. This makes application performance management a key part of ensuring smooth service performance.

Organizations that work with their IT departments or managed service providers to ensure a strategic, planned approach in APM are able to get an enterprise-wide view of what’s happening with their applications. This way, they’re able to benefit in various ways.

Here are 5 ways application performance management can benefit your business:

Better Visibility into Application Performance

Organizations that work hard to design and implement an effective application performance management process are able to experience better visibility when monitoring their applications. This is possible across the entire technological stack: private clouds, public clouds and legacy systems.

According to Stackify, a company that offers APM solutions like the acclaimed Stackify application monitoring, an effective APM strategy is key to monitoring app performance and proactively identifying issues before end users complain about them. This level of diagnostic insight ensures smooth app performance, all through.

Helps Reduce Revenue Risks

In today’s on-demand business world, losing or gaining customer loyalty is just a click away. For instance, during a retail sales period, a failing application in an e-commerce system can lead to lost sales and frustrated customers. With the right APM solution, you can easily identify when application performance degrades so that the IT team can swiftly address the issue.

Failing or malfunctioning applications are a major revenue risk to any organization, especially those that run multiple sources of revenue and transactions. The availability and performance of such applications can have a significant impact on overall business performance.

Improves Business Continuity

As more businesses move to a hybrid environment model, the need to have reliable APM solutions is becoming more critical as risks increase, this is according to a Skyhigh Networks report on cloud adoption and risks. Downtime is simply not an option for businesses.

Any disruption in operations and performance can lead to reduced productivity, lost revenue, damage to brand reputation, regulatory fines and negative customer perception. Organizations that invest in APM experience an improved level of business continuity. This is possible through the availability of core services and a more efficient troubleshooting process.

Enhances Customer Experience

There is no doubt that APM helps improve customer loyalty and satisfaction. Customers expect high availability and quick response time when they use applications, whether they access them on PCs, mobile devices or tablets.

A slow or offline app means an increase in support calls, lost revenue and lost productivity. An APM allows organizations to stay one step ahead of potential app performance issues so that their applications run seamlessly, enhancing customer experience.

Enhances IT Management Capabilities

By extending your performance strategy across all levels of your organization, which rely on application and service performance, you get to enhance your IT department’s proactive management capabilities. For instance, an APM gives developers a better picture of how their code is performing in the development phase.

Implementing the right APM solutions helps IT departments meet the organization’s desired performance levels before applications are deployed. Regular diagnostics reports also ensure collaborative resolution of problems.

The Bottom Line

Simply deploying an application performance management strategy is not enough. While you want your business to benefit, you must regularly measure your application’s impact on business results and ensure that your performance monitoring makes your business more valuable.