18 Jun Does Your Website Need a Blog?

No matter what type of business you might have, you should consider adding a blog to your website. Having a blog is an essential part of any business, and it can have some fantastic benefits for your brand.

Here are some of the reasons why you should always include a blog on your website.

SEO

One of the primary reasons why you should have a blog is for search engine optimization purposes. SEO is what governs how websites rank on search engines like Google. You want your website to appear high up the rankings on these pages so that customers will use your services.

On blog posts, you can include keywords – short phrases that people will use in their searches. Getting a match to a keyword could mean that your site is more likely to come up as a result. Also, blog posts are great for linking to other websites.

The more links you have, and the more backlinks you can get to your site, the more trustworthy you will look overall, not just to potential customers, but also the search algorithms of, for example, Google, Bing, and Yahoo.

Expertise

A blog is an excellent place for you to talk through some of the expertise of your business. It can be somewhere that your customers go to find out more about the company and what you might offer, trending, etc. Furthermore, having a blog gives you all the opportunity you need to show off what you know and start creating a two-way ‘conversation’ with your customers.

Let’s take the example here of a casino. They might use their blog as a chance to pass along informative and exciting content about the history of casinos, or the mathematics behind the games, how a random number generator works, or what the latest trending game is on the site.

You can even use a blog for promotion if you have a new product or service that you want to explain to your audience. Blog entries are flexible pieces of content that can work for you in various ways but always in your favor.

Brand Voice

You need to develop your company’s voice carefully. It is a significant part of your branding, and it is something that you need to build carefully. Branding should always be coherent and consistent across your channels. The right brand voice will be vital in ensuring that you can keep cohesion across the brand, no matter what medium you are using.

It would be best if you used the same tone of voice and phrasings regardless of whether a customer service representative responds to a complaint or a new post on your website. Developing a brand voice might take you some time to do, but you must make an effort to do so.

In addition, a blog does not have to be the focus of your website, but it is beneficial for you to develop. There are so many benefits that you might want to look into here. Adding content to a blog is so easy that there is no excuse as to why you cannot do it. So, knock up a few posts and get them out on your site. It will be a fantastic addition to your brand!