07 Sep Google Is Still Delaying Its Plan to Block Third-Party Cookies

It’s been over 19 months since Google announced that it would be blocking third-party cookies from its browser, Chrome, in early 2022. However, it won’t come as a surprise when I tell you that any action regarding this decision has been delayed until late 2023.

On June 24 of this year, Google posted another announcement in a blog post that it will be pushing back the date of deprecating third-party cookies until late 2023- almost two years later than they initially promised. While this might come as good news to digital publishers, agencies, advertisers, and brands, internet users are enraged. This invasion of privacy by Google matter has been widely discussed on the Internet for a good while.

Internet users are demanding that Internet giants like Google protect their privacy and not sell their information to benefiting groups. This concern is because cookies track internet user’s activity and allows advertising of digital publishers. meaning users are being tracked for everything they do online: browsing, texting, posting on social media, and even watching YouTube videos.

These cookies are already banned by Google’s rivals like Apple, Microsoft, and Mozilla. Banning only adds to the pressure from users for Google to stop deferring its promise and stop unrightfully selling its data to brands, agencies, advertisers, and digital publishers for their private interests.

Google claims that it plans to replace the system with another one made by the company. It states that the new system will protect user’s privacy while still allowing digital marketing. Google’s new privacy suggestions are known as the Privacy Sandbox.  But Google isn’t the only entity tracking internet users’ online activities.

Governments and ISP (Internet Service Providers) are also invading people’s privacy on the internet. Especially countries within the 5/9/14 Eye Alliance are well known for spying on their citizens through their VPN laws. So, is anyone safe from having their privacy invaded?

What Can Internet Users Do

Internet users know that internet companies such as Google are selling their online browsing data to digital publishers and other benefiting groups. That is why internet users are already resorting to external measures.

According to a VPN statistic by Several.com: One-third of the internet uses VPN services. If Internet giants like Google cannot promise to protect their privacy, they must do it themselves.

You have two options to be safe from having your data stolen:

• Don’t use the Internet.
• Use a Virtual Private Network (VPN).

What Is a VPN and How Does It Help

A VPN (Virtual Private Network) is software that reroutes users’ data traffic through a virtual, invisible, and encrypted tunnel. It establishes a secure and private connection between the user and the internet. It also hides users’ IP addresses, which completely disguises their location and does not allow websites to steal their data or online activity.

So needless to worry, as you’re reading this article, if you use one out of the best VPN services on the market, you’re good. The best way to cover your tracks online is to use an actual no-logs policy VPN provider. Also, a reliable VPN will help you bypass geo-restrictions on streaming services and specific content. Which means you can watch anything from anywhere without having to worry.