02 Jul 4 Simple Ways To Improve Your Website Design

Website design is a vital component for success in all modern businesses. When a user lands on your webpage, you only have a few seconds to show them who you are and what you offer, to convince them to stay on your website. Having a website that is poorly designed or hard to navigate is likely to give a negative impression of your business, leading to a high bounce rate and fewer conversions. With this in mind, here are some simple ways to improve your website design.

Use high-quality images

High-quality images can be used to improve the user experience and SEO of your website. This should help generate more traffic to your site and reduce your bounce rate, leading to more conversions and sales. Too much content can make your website appear messy and hard to navigate. Clear, quality images can be used to illustrate to users what your site is about, without the need to include massive amounts of written content. You don’t need to be a professional photographer to get high-quality images for your website. Fortunately, there are plenty of places where you can download images online for free. For example, reverse image search is a popular search engine where users can enter an image as an input query instead of text. The search results provide a selection of quality images that are similar to that image. These can then be used to improve the design of your website.

Make your website mobile-friendly

The number of people browsing the web on mobile devices is growing at an incredibly fast rate. Unfortunately, many traditional websites were built with only desktop browsing in mind. These websites are not optimized for the smaller screens of mobile phones, meaning they fail to provide a user-friendly experience for all customers. For that reason, any business that does not have a mobile-friendly website is likely to be missing opportunities for new sales via mobile devices and losing customers due to poor user experience. Making your website mobile-friendly will allow you to take advantage of the growing mobile market, provide a better customer experience, and gain a competitive edge over other companies in your industry.

Improve page speed

Your web page speed is vital for keeping users on your website and interested in your content. According to Marketing Dive – “53% of mobile website visitors will leave if a webpage doesn’t load within three seconds.” For that reason, when you are making your website mobile-friendly, you also need to ensure that its page speed meets user expectations. The last thing you want is for customers to abandon their carts at the checkout page because of a delay with the transaction. Take a look at this article for some simple ways to improve your page speed.

Include social share buttons

If your website does not include social share buttons, then you are likely to be missing out on valuable traffic that can be generated from people sharing your content to social media. These buttons provide a non-intrusive way to encourage users to share your content on social networks, which is an effective way to increase brand exposure and generate new business. Including social share buttons can also increase organic traffic to your site, which should improve your SEO rankings, meaning your site will show up higher in search engine result pages. This will all help to increase traffic, conversions, and sales from your website.