20 Dec Tips for Choosing a Responsive WordPress Site

Choosing a responsive website is now necessary to draw in your target audience. Often, a business is as good as its website but people have to be able to find it and it needs to be functional on devices of all sizes. If a site is appealing and functional, the company will get more business. Why? Because a website provides a first impression, shows the company personality and its commitment to providing a particular product or service.

Based on the latest data provided by Statista, about 63% of search clicks came from mobile users. If you want to be part of these statistics, it is essential to make your website optimized for mobile users. Fortunately, there are tools to make your WordPress site responsive.

Choosing a Responsive WordPress Theme

The first thing that you have to consider when choosing a theme is its relevance to your industry. You have to go for a design that represents your brand. Take this site as an example: https://www.msisurfaces.com/blogs/post/2019/10/25/the-definitive-guide-to-luxury-vinyl-tile.aspx, the brand being featured is luxury vinyl tiles. Look at how the website design echoes that. The feel is that of elegance and luxury, so you know what they are marketing and who they are marketing to based on their website design alone. It also features clean lines and a beautiful color combination that immediately tells you the website owner took the website theme choice seriously.

To achieve a responsive website design for a website like www.msisurfaces.com, here are some things that you have to take into consideration:

Features

Always go for a theme that will allow you to incorporate features. The features should be congruent with your products. In the above example, the website features a Pinterest widget to enable its website visitors to see more of the images of their products and services. The Pinterest widget serves as their online portfolio, making it easier for clients to have an overview of what they are offering. If you’re in eCommerce, you can choose a theme that will allow you to integrate a pricing scheme. If you’re in the interior design industry, you can select interior designer-centric themes.

Customization

You should place a high preference for a WordPress theme that lets you customize according to your brand. It should allow you to change the color scheme, fonts, and upload your own logo and images. You can experiment with multiple themes to see which one fits your brand before finalizing it. You can use a page builder to make building the website pages a lot easier.

Tip: Customize your website in a way that it becomes your online signature. It should be something that you can call your own and not just copied from some other website. This practice helps set you apart from the competition.

Design Matters

When choosing a responsive theme for your WordPress site, you should go for a theme that has an eye-catching design that is closest to how you envision your website looking. By doing this, it lessens the time it will take to customize the website to your brand.

Mobile Integration

Don’t forget to ensure that your WordPress theme is suitable for mobile integration. Not because it claims to be responsive, that should be a given. Do a check to see whether the website will appear in your mobile device as you would like it to be.

Once you have chosen your responsive WordPress theme, make sure to craft a plan on how you will customize it to make it work for your business. Write down all the necessary plugins you will use to make your website as functional as possible but be careful not to overdo it.