19 Apr How to Choose the Perfect Online Store Builder for Your eCommerce Business!?
E-commerce platforms have become one of the most popular trends among entrepreneurs when it comes to online store building. Having an eCommerce platform will definitely step up your business and take it to a higher level. What’s even better, building a platform is definitely the best choice since it’s far more economical and effective than creating a completely new solution.
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However, choosing the perfect platform may not be as easy as it seems since many different options are available.
Below in this article you can find a list of five essential tips which will help you choose the right online store builder for your eCommerce business:
- Security and Protection
Computer hacking has become one of the main issues in this modern society. Hence, protection is needed when it comes to online business. Customers want to feel secure when they make online purchases since they often have to share some personal and sensitive information such as passwords or bank details. If an intruder does some damage, your business will for sure suffer from serious side effects. Therefore, your business should be trustworthy and provide your customers with complete security until they check out. One way to guarantee security is to pick a shopping basket with SSL encryption included.
- Mobile Commerce Platforms
E-commerce is one of the most popular trends nowadays. Namely, it has been shown that customers prefer to buy things online to over brick and mortar shopping. However, m-commerce has actually overshadowed this trend. The estimated m-commerce revenue by 2020 is whopping 38 billion dollars. This only proves that creating a platform ready for mobile commerce is the best decision any eCommerce business can make in order to progress and be successful. What’s more, websites that have a mobile-ready platform rank highly better on Google than others. As a result, the website will get better sales and traffic.
- Easy Checkouts and Search
When online buyers want to purchase an item, navigation is crucial. There are two reasons for customers to visit your website:
- Look for a certain product they have in mind
- Take a look at the variety of products you offer
Anyway, if they find it difficult to explore your site and check out, they are very likely to switch to another site and abandon yours. And you don’t want this to happen! Making checkouts and search easy for customers makes a huge difference. Hence, avoid redirecting your potential buyers to different pages for completing a purchase. No one wants to do such time-consuming tasks.
- Product Ratings and Reviews
The best way to present your business as reliable is to provide your customers with a facility where they can find out about other buyers’ experiences and reviews. Product ratings and reviews have once been thought of as optional and an added feature, but now they are considered a necessity. If a customer posts a good review of any product, it will immediately have an impact on and attract more online buyers. According to marketing psychology, people usually rely on and trust other people’s good experiences. For that reason, if you want to keep up with other online store builders, your eCommerce business must provide product ratings and reviews.
- Scalability and Flexibility
We can all agree that trends are changing pretty fast. Therefore, modifying and customizing your site to make it fit your business needs can sometimes be difficult. And, even after spending a lot of time adjusting it, you can’t say that it is all sorted out once and for all, not until it’s completely tested. However, if you truly want to make a progress and succeed, customization should be one of your priorities. Luckily, a flexible platform can help you achieve your goal in the long run and provide you easy modification options. This will eventually lead to better ranking among the online market competition.
Following these tips, your eCommerce business is very likely to make a progress in a short time. Plus, it will increase the profit and become one of the most popular customers’ choices. If you have any additional questions regarding this article, please ask away bellow in comments, and we will do our best to help you in any way we can.