02 Jan Instagram Hashtags: Where to Find Them and How to Use Them
If you’re tech-savvy, you’ll know how important keywords are to websites and search engines. simmilarlyInstagram uses hashtags as a streamlined way to incorporate keywords into people’s content. They’re easy to use, intuitive, and require less research than regular keywords. That being said this also means there’s a lot more room for error.
What are hashtags?
Instagram hashtags are sets of one or more words that when combined with the pound (#) symbol create an easily searchable keyword. They make grouping content easier and can help creators promote their content in their niche. Instead of publishing your content into the empty void, an Instagram hashtag allows you to instantly market to people that might be interested. Users can find you quickly in Instagram’s search feature, as it works best for profile names and hashtags. Just writing keywords into the search engine tends to have limited results. And more importantly, hashtags allow Instagram’s algorithm to instantly recognize the content and push it toward more suitable audiences.
Improper use of hashtags could result in your car-oriented content being promoted in fashion circles. And that in turn means it’ll perform poorly, and you would’ve wasted time. That’s why if you follow these simple tips you’ll certainly grow your profiles.
How to properly use hashtags
Do your research
The most important part of any content creation is research. This also includes Instagram hashtag. You need to properly scroll through content that you like and that’s similar to yours. There you’ll see what Instagram hashtags work the best, and which ones underperform. After you’ve done your due diligence, you can then implement those hashtags into your own content. Doing research also means you’re consciously choosing Instagram hashtags that have a high volume of traffic and are appropriate to your viewers. While there’s an infinite number of hashtags available on Instagram only certain ones perform the best. These hashtags might be following a trend or have a better format than others. Knowing what sets these hashtags apart is a major chunk of their success. And knowing a key to success also means you can apply it.
Don’t stray from your content
If you go on Instagram right now, you’ll be able to find thousands, if not millions of profiles that just dump random hashtags onto their content. They do this in the hopes of reaching more people, but in reality, they just make their content unappealing. If your post gets promoted in the wrong niche, people will ignore it or even worse report it. This can have very negative consequences for your profile and growth in general.
Instead, stick to your interests. That way your content will get promoted to users that actually want to see it. Additionally keeping yourself to your niche gives you extra time for your research, as you won’t be wasting time writing down hashtags that are doomed to fail.
That being said this isn’t a hard rule. And if you want to expand your audience, at some point you’ll need to use different Instagram hashtags.
Integrate hashtags into your captions
Nobody likes seeing a massive dump of hashtags at the end of Instagram captions. Sometimes that may be necessary. But in reality, having your hashtags expertly woven into your captions is far better received by both the audience and the algorithm. So whenever possible try to integrate Instagram hashtags into your captions and stories.
Diversify your hashtags
Instagram hashtags don’t care much for grammar. Or more accurately they won’t search for all the variations of hashtags you put into the search bar. So if you want to maximize the reach of your content make sure to add variations to your Instagram hashtags.
For example, if you want to use the Instagram hashtag #fashion, it would be good to add the niche your post uses. This means adding hashtags like #mensfashion or #fashionmen.
No matter if you’re an up-and-coming Instagram influencer or a growing business in a need of a social media platform, by using a proper Instagram hashtag you’re ensuring that your content succeeds.