05 Jul Top WordPress SEO Tips for New Businesses
If you are a newbie starting your own business and website, you can really get confused and overwhelmed by the importance and meaning of SEO (Search engine optimization). For that reason, we’ve decided to clearly and simply explain this subject to you and make SEO more manageable. In this article we will present the best SEO Tips for new businesses.
Just go through these top WordPress SEO tips, and built a successful website for your new business:
- Install an SEO Plugin
Here’s one of the most important SEO Tips. Installing an SEO plugin will optimize your content and help you improve your website’s Google ranking. Your first option is to use the Yoast SEO plugin which is free and allows you to be in charge of your titles, metadata, breadcrumbs, social links, permalinks, XML Sitemaps, etc. You can also type in keywords and then Yoast SEO will tell you whether that specific keyword was used enough times in the right places. It will also give you recommendation about what you should improve in order to rank for that particular keyword.
Your second option is Local SEO premium plugin which is perfect for local businesses that have physical premises. Alternatively, you can use Yoast’s Local SEO for WooCommerce if your business exists online, i.e. you own an eCommerce store. Thus, your site will rank better for local searches and you’ll be able to add contact info, store locator, Google Maps, and working hours.
- Do Keyword Research
Bear in mind that all new businesses must do keyword research so that they find out what potential customers and clients need and meet their requirements. So, find the keyword first and write your content according to it.
One of the most commonly used tools is Google Keyword Planner. Just write the keywords related to your business and you’ll get information about the number of people searching this particular keyword. What’s even more important, it will offer you other relevant words/ phrases that are searched more than your keyword.
- Add Links to Your Site
Link building is also one of the crucial factors for better ranking. Therefore, take this task seriously and add both internal and external links to your site.
The easiest ways to improve ranking in the search engines is to add internal links. Thus, Google will easily search, find, and rank your site. Internal links will also encourage visitors to read some other content and spend more time on your site. When it comes to articles you can add links to other blog posts. Similarly, add links to pages from your homepage.
A slightly more difficult way to boost ranking is to add external links. Google will identify your site as important and rank it higher in the search engines. Still, make sure to get links back to your site from well-established and reputable sites. A great idea for generating links to your site is to write guest posts for other large sites in your niche. Just contact such sites and ask them to include your post with a link back to your site.
- Include a Blog
You’ll enjoy loads of advantages if you decide to add a blog and post daily or weekly articles. By doing so, you’ll let your site grow and rank better. In other words, you’ll attract new visitors and encourage them to come back to your site, thus increasing traffic. Make sure you target different audiences by using various types of media like podcasts, video, webinars, etc.
Here’s yet another strategy – use different keywords for every post. This will help your ranking for a wider selection of keywords and appeal to larger audience.
- Optimize Site Performance
There are several things you can do to make sure your site performance is to the highest level possible. Your site’s speed is very important because the time it takes your site to load is crucial for Google ranking.
You can test your site speed by using Pingdom, a website performance management service, which will also provide information about what content type is affecting your site speed and slowing it down. Furthermore, you can improve your site speed by choosing a fast loading theme like WP Total and a high-quality web hosting service like WP Engine.
Another key factor for Google ranking is having a mobile responsive theme. In order to check how your site is performing on mobile devices, you can use Google’s Page Speed Insights tool. However, if you already use an older theme but you want to optimize your site for mobile use, you can install a plugin such as WPtouch, which is a free WordPress plugin.
Thank you for reading this article. Today we presented the best SEO Tips for new businesses. We hope we were able to help you built an amazing and successful website for your business. If you follow carefully all of the previously mentioned SEO Tips, you will have your website up and running successfully in no time.
If you have any questions regarding this article, or need any additional help from us, please feel free to contact us below in comments, and we will do our best to help you in any way we can.