ABCs of SEO Scores: How They're Calculated and How to Improve Yours

ABCs of SEO Scores: How They’re Calculated and How to Improve Yours

So, you have just launched the website of your dreams and have been consistently creating content to entertain and perhaps educate your website visitors. But your site barely ever gets visits! And worse, your content is not at the top of the Search engine result pages.

While you may have applied a few SEO practices, your SEO Score remains low. If this is you, fret no more. In this article, we will be teaching you the ABCs of SEO scores so you get a better understanding of how they work. It doesn’t matter what your website is. Be it a site dedicated to slots gambling, beauty, fashion, or tech, you will surely learn a few tips that will help you improve your SEO score. So read on!

A Brief Introduction to SEO (Search Engine Optimization)

Before getting into SEO scores, you must have a good understanding of SEO. Simply put, SEO ensures your website ranks high on search engine result pages so that the number of people who visit your website significantly increases. You can achieve this by optimizing some aspects of your website, such as keyword optimization, improving user interface/experience, creating engaging content, building links, etc.

What is an SEO score?

Now that you better understand SEO, it’s time to look at an important aspect of SEO—SEO scores. SEO scores are a metric that lets you know if a website’s SEO is optimal. SEO scores are a vital tool that lets you know how your website will rank in organic search engine rankings. Below are the typical SEO scores and what they mean:

  • 100-70: This is typically a great score you want to reach to rank and show a properly optimized website.
  • 69-40: This average score shows that some things could be done to improve the website’s SEO.
  • 40-0: this poor score shows that the website’s SEO needs significant improvement.

In many situations, if your website has many technical issues, it significantly reduces your SEO score.

SEO agencyHow are SEO scores calculated?

Below are a few factors that influence a site’s SEO score.

1.    The quality of your content

One of the biggest things that influences the SEO score of a website is the quality of the site’s content. Many SEO score checkers consider the length of the site’s content, the format, and how to use keywords. Keep in mind that if you want to do keyword optimization, don’t just target search engines but also your site visitors.

The best way to do this is to research the keywords regularly used in your niche and then use these keywords naturally in your content. While it may be tempting to overuse keywords, also known as keyword stuffing, you should avoid it at all costs, as it will damage your SEO and significantly reduce your site’s visitor experience.

2.   Your website’s security

Your site’s security is another factor that significantly influences your SEO content score. No one wants to visit a website that’s not secure. If your website is not secure, visitors will quickly flee and never return. As you can imagine, this prevents you from building a loyal fanbase and growing your site.

To make your site more secure, you should run it on a secure HTTPS protocol and have a valid Secure Sockets Layer (SSL).

3.   Your website’s mobile interface

Recently, most website traffic has come from mobile devices. As a result, search engines such as Google have begun to evaluate websites from the point of view of someone using a mobile device to access the website. Therefore, you need to have a website that is very mobile-friendly.

4.  Crawling and indexing

Are you aware that search engines need to crawl your website and index it for your website to rank at all? Two important elements allow your website to be crawled: the Robots.txt file and the XML Sitemap. The Robots.txt file serves as a guide to search engines.

It tells it what pages to crawl and what pages not to crawl. It also serves as a map that guides the search engine crawlers to your XML Sitemap. On the other hand, the XML Sitemap aids search engine crawlers to discover your website’s content so it can be indexed. It also lists the pages you have on your website.

How to Improve Your SEO Score?

Below are a few ways that you can improve your SEO score

  1. Use an SEO plugin tool
  2. Properly optimize your pages’ title tags
  3. Write Meta Descriptions for your page content
  4. Use high-quality backlinks
  5. Install an SSL certificate.


Now that you understand how SEO scores work, you should be able to improve your pages’ SEO scores. If you have any SEO tips to share or any questions for us, do not hesitate to leave a comment!


I used to write about games but now work on web development topics at WebFactory Ltd. I've studied e-commerce and internet advertising, and I'm skilled in WordPress and social media. I like design, marketing, and economics. Even though I've changed my job focus, I still play games for fun.

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