29 Nov How to Communicate Complex Research Through Blog Posts
Blog posts are typically between 500 words and 2,500 words. Even when writing blog posts of the latter length, you only have a limited amount of room to get all the information you want to include across to the reader in an informative, easily digestible, and engaging way.
Suppose you’re writing about highly detailed and complex topics. In that case, it can be even more challenging to communicate your research to readers and highlight the most important elements effectively.
So, let’s take a look at how to get it right.
Know How to Find the Right Information
The first step in communicating complex research through a blog post is to ensure you find reliable sources. You won’t be able to write an accurate and engaging post if you don’t have quality information on which to base the content of your blog post.
Therefore, avoid using sources that come from non-industry blogs and articles that are written by content writers. Instead, get your information from trusted and authoritative sources that you know have accurate information.
Know How to Select the Right Information
When researching a topic to write about in a blog post, you’ll naturally find multiple sources with lots of information on the subject. Knowing how to turn that information into an easy-to-understand and engaging post can be overwhelming.
Well, you need to learn to select the most important information and summarize it. That will take time and practice, but as you spend more and more time researching and writing blog posts, the process will become much easier.
Understand How to Deliver the Information in a Simple Way
You’ll usually need to make the complex information you have researched and gathered simply for an average reader to understand. Therefore, you should use basic wording in your post that takes your source material and makes it easy for a layperson to comprehend.
To do that, put yourself in the shoes of the reader. For instance, if you’re writing about complex coding methods for a general audience, you must introduce the subject by explaining what coding is and then use simple terms to explain the information you’re writing about.
Unless you’re writing for an industry-specific site where the readers already have a good understanding of the topic, always write with the assumption that your readers are new to the subject you’re covering in your blog post.
It might also be useful to check out this article about the rookie mistakes that nearly every blogger makes.
Engage Your Readers
In addition to making complex information easy to understand, you need to pay attention to the wording you use in order to create a higher level of reader engagement.
Any writer knows how important it is to select the right words and not repeatedly reuse the same words throughout single articles, so make sure you use plenty of synonyms as well as words that will inspire and grab people’s attention.
When readers are interested in the topic of your blog post, they will want to learn more. Therefore, you should include links to trustworthy and authoritative websites in your blog post so that your readers can find out more about the things you’re writing about.
For instance, parts of your complex research may be whittled down to single sentences or paragraphs in your post, but you can provide readers with much more insightful information by including hyperlinks to trusted platforms and detailed articles in those sections.
Use Citations to Ensure Your Blog Posts Always Contains Accurate Information
It should go without saying that your blog posts should always include accurate information. You won’t understand how to communicate complex topics properly if they don’t.
And when readers spot inaccuracies in your articles, they’re likely not to read your other blog posts. One way of ensuring your information is accurate and that you demonstrate to your readers that a lot of research has gone into your posts is to cite your sources.
Thankfully, citing sources is easy when you use a citation generator. For example, with QuillBot’s citation generator, it’s easy to create APA, MLA, and Chicago-style citations in an instant.
With QuillBot, you can also gain helpful information about citing different types of reference materials in various formats and learn the skills of always citing sources correctly.
You’ll be able to get complex information across in an easy-to-digest manner when you’re consistent. That means using the same tone of voice throughout a blog post, making sure you use contractions consistently, and citing every source rather than just using a few citations.
You also need to ensure that you use the correct spelling and grammar for your specific audience. For instance, you should never mix American and U.K. English. Instead, select the right language for the country where most of your readers are based.