25 Aug Content Writing Strategy For More Traffic: Why You Should Make Your Content As Specific As Possible
The digital marketing sector has always been one that has been as dynamic as the tech industry itself. Long gone are the days when simply injecting a few keywords into your content would cause Google to rank your website higher. Things are much more complex these days, especially since Google has put a heavy emphasis on user experience, with content relevance and cohesive web design being key factors.
And as we all know too well, there’s a very high chance that things might change once again with the advent of artificial intelligence. Artificial intelligence will allow the Google search engine to factor in user intent in order to fill the gap of any missing information in search queries. Vague search parameters will no longer be a hindrance in ensuring that a user is able to find the information that he needs.
Google weighs content according to how much useful information it contains, how well it reads, and how all of this is relevant to the user. If you would ask Google a specific question, it tends to show a specific answer. And even while you could simply let an SEO company like the ones listed on BestSEOCompanies.com to handle your campaign for you, understanding the state of the industry you’re competing in will give you a huge advantage over those who don’t.
So, Why Exactly Will Niche-Specific Content Outperform General Content?
While general content will allow you to get the most reach, the problem there is that there could be hundreds or thousands of similar content pieces. And, even if your content is well-written, if it contains the same information as the next article, then your content won’t be perceived by the Google algorithm as the answer to the user’s query and will, instead, be treated as noise.
It’s almost similar to how things are in school, when your professor asks a specific question, he expects a specific answer. While you could give as many answers and examples as you like, your professor will only be interested in that single, specific answer, which you might also want to explain further.
Artificial Intelligence and User Intent
When a user searches for a particular item, they don’t want to read about anything other than what they want. If they search for “How to fix a water-damaged Lenovo T470s laptop keyboard”, they don’t want a general article on fixing laptop keyboards or even an article on how great the T470s keyboard is.
Google’s artificial intelligence will be able to detect that the user is probably doing this search because he wants to know how to fix a keyboard (user intent). As a result, the search engine will prioritize websites that contain a comprehensive guide on crucial steps on how to perform repairs. In essence, the Google algorithm is able to weigh context when it searches for answers.
In the same way that you shouldn’t try to please everybody in real life, your content doesn’t have to appeal to a general audience. It’s almost always better to specialize in a particular field, especially a field in which you’re passionate and knowledgeable.