7 Best Free Email Marketing Software To start Growing your Mailing List

You can quickly make loyal customers out of your regular readers with the perfect mailing list solution. If you have no idea what we are talking about, a mailing list solution is simply a platform that helps you to implement email marketing, and use the same to promote, and grow your business.

But…but…what in the name of Pete is email marketing? Well…

Email marketing is a form of direct marketing which uses electronic mail [eMail] as a means of communicating commercial or fundraising messages to an audience. – AWWWARDS

Definitions out of the way, what mailing list solutions are available out there? There are thousands if not hundred of thousands, but in today’s post we will outline a select seven worth mentioning.

They are free and packed with awesome features. You can always get more features and awesomeness by upgrading to premium plans. Here we go.

Also see:

Mad Mimi

Mad Mimi Email Marketing

I haven’t tried many email marketing solutions in my time as a digital marketer, but out of the few I tried, Mad Mimi beats them all hands down. To begin with, Mad Mimi is simple, and ease is everything in email marketing.

Secondly, Mad Mimi offers an exquisite UI that lets you create beautiful email campaigns. Other features include convenience, intuitive list management, reports + tracking, security and social integration among others. The free plan offers you 100 contacts and unlimited emails.


Send Better Email MailChimp

This is a popular mailing list solution used and loved by more than 8 million digital marketers across the board. MailChimp sends out a record 600 million emails every day, so yeah, scalability is not an issue here.

The free plan gets you responsive email templates, an intuitive dashboard, detailed subscriber profiles, advanced analytics, and flexibility among others. Moreover, the free plan allows you to send 12,000 emails to 2,000 subscribers. You can easily integrate MailChimp to WordPress, and Facebook among other platforms.


Email Marketing VerticalResponse

VerticalResponse just might be the mailing list you’ve been looking for, what with a number of great features such as professionally designed templates, forms, an easy to use email builder, autoresponders, social media integration, HTML editor, and automated follow up emails just to mention a few.

The free plan gets you up to 1,000 contacts and 4,000 emails per month, autoresponders, unlimited signup forms, unlimited social followers + posts, integration to one Facebook and Twitter account as well as outstanding support.


Email Marketing Is Now Free TargetHero

According to their website, TargetHero is “…the first ever full-enterprise-level email marketing platform that is completely FREE!” Say what? Are they taking us for a spin here? I wish that was the case, but TargetHero is absolutely free and you won’t believe the features you’re getting.

What’s on offer? You get loads of polished templates, HTML or text emails, import feature that allows you to import web pages (cool), easy to use WYSIWYG editor, easy contact management, sign up forms, automated email marketing campaigns, zero spam, and real-time analytics among others. You can send unlimited emails to 1000 contacts forever.


Free Email Marketing Software ReachMail

They have a beautiful website, ReachMail, but is this any indication of their email marketing solution? Let’s check out the features on offer. You get unlimited subscribers, autoresponders, HTML editor, automated emails, unlimited image hosting,  open & click rate, reports, unlimited campaigns and social media integration.

The free plan allows you up to 5,000 emails per month. That, plus it’s extremely easy to set up and get started.


Mailigen email marketing

Mailigen’s Epic Free account helps you to kickstart your business by offering you the opportunity to send marketing campaigns to 5,000 subscribers for free. Forever. Grow your mailing list with advanced signup forms, build great looking emails using a Drag ‘n’ Drop editor, surveys, social media integration, reports, and autoresponders among other features.

Elite Email

Email Marketing Software Elite Email

Are you looking for an all-in-one mailing list solution that’s easy to setup and use? Well, look no further, Elite Email has your back covered.

With point and click wizards that make email creation a breeze, and a slew of other sweet features such as geo reports, 400+ templates, list segmentation, social sharing, personalization, 1 on 1 coaching, training videos, customizable online subscription, live updates and much much more, Elite Email is the email marketing of choice for many a digital marketer.

The free forever plan gets you 500 contacts, and you can get started in a matter of minutes.

Final Words…

Email marketing is a great means of keeping in touch with your web visitors. It’s direct, meaning it has a higher success rate than, say, social media marketing. All the same, choosing the perfect mailing list solution can mean all the difference between success and absolute failure, so be vigilant. And of course, don’t forget to find yourself a great email validation and verification tool as well.

Are you into email marketing? Which is your favorite mailing list solution?

Editorial Staff

Editorial Staff at 85ideas is a team of WordPress experts led by Brian Harris. Here to share amazing tuts, guides and collections.

  • Nathaniel
    Posted at 16:00h, 21 August Reply

    I still prefer GetResponse- I don’t trust freeware 🙂

    • Brian H
      Posted at 22:45h, 29 October Reply

      Hi Nathaniel,

      That is a fair comment, I am not familiar with it what is your experience thus far?

      We used MailChimp but now we want something more robust, Aweber is at the top of my list.

      • Don Suave'
        Posted at 21:29h, 15 November Reply

        GetResponse I hear is great because of it’s integrated landing page builder
        If you are looking into Aweber i would check out Active Campaign and ConvertKit as well to see if their features better serve what you need.
        I use Active Campaign because it makes moving contacts between lists easy and you get full automation for only $9 a month

        • Brian H
          Posted at 22:41h, 16 November Reply

          HI Don,

          Thank you very much for your input 🙂 I have never heard of Converkit, but it looks amazing.

          I’m still weighing up my options. My main goal is to automate some of my emails, create a better segmentation base on the readers interest to serve better my subscribers.

          I will reply back here with who I went with if anyone’s interested.

  • frog online
    Posted at 04:32h, 20 November Reply

    I really like this article a lot. It gives me an idea for my business and my life experience. Keep it up guys.

  • Access Keys
    Posted at 11:43h, 25 November Reply

    can’t see any of these freeware offering autoresponder on free versions or does it?

  • Nathan Elward
    Posted at 11:14h, 27 February Reply

    Thanks Brian for the article and the question.. Having tried quite a few.. I have now settled down with EasySendy Pro.. First of all, their singe / double – opt in / opt out are so sleek and hassle free. Nextly, their advanced autoresponders on whatever action you take feel very personalised and of varied nature. You feel the instant connect that someone is specially listening to you. And lastly EasySendy Pro free plans include all the features of any paid plan. I didnt have to enter my credit card information for the free plan or the trial. All these things go a long way in establishing trust when start to associate with them. Thanks for your time. Best, Nathan

  • Ewan Coles
    Posted at 11:43h, 08 April Reply

    Very nice list, thanks.

    I analyze some of these products.

    It is basically a complete solution includes many advanced features, due to which increases the price of the product.

    I found a simple and cheap solution that meets most of the requirements for the automation of small e-commerce:

  • emailsoftware
    Posted at 22:25h, 12 August Reply

    Nice post

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