23 Jun How to Market Your Plumbing Business Online and Increase Traffic to Your Website
Owning a plumbing business in this digital age entails the need for you to create a solid online presence. In this way, you will be able to promote your services and reach your target market.
This article focuses on how you will market your plumbing business online and eventually increase the traffic to your website.
1. Set Up a Google Business Listing
One of the primary things you can do to market your plumbing business online and increase the traffic to your website is to set up a Google Business listing. After all, the first place people access when they want to look for any information, product, or service online is search engines, with Google being the most popular one.
Rest assured that claiming your Google Business listing is relatively straightforward. In this case, all you need to have on hand is your company name and business address, as well as your contact information. From there, you only need to follow Google’s step-by-step process, which is relatively intuitive.
2. Optimize Your Website for Search Engines
Another thing that you can do to promote your plumbing business online and increase your site visitors is to optimize your website for search engines. In this case, make sure that your website is professional-looking, bearing your company name and logo accordingly.
It would help if you also kept in mind to highlight your competitive difference in your website or the unique selling point of your plumbing business. From there, explore an SEO technique that you will be able to implement seamlessly.
According to the seasoned digital professionals behind Hook Agency, it may take a while before you observe a clear traffic trajectory after you execute a healthy SEO strategy. However, the fruits of your SEO technique will be worth it in terms of the ROI that you generate later on.
3. Make Your Website Functional
In parallel to optimizing your website for search engines, you should also ensure that your website is functional. This means that apart from being aesthetically pleasing to command the attention of your visitors, your website should also load fast.
For sure, you wouldn’t want your potential clients waiting. However, statistics show that a website that takes more than a couple of minutes to load is often abandoned. As a result, the bounce rate of the site shoots up. In the same manner, the visitors of your website should find it easy to navigate your pages.
Otherwise, they will lose interest in exploring your site if they find it too complex to get the information they need. In this case, make sure that your website is intuitive and user-friendly. As much as possible, you have to exert the extra effort to immediately provide what your potential clients are looking for in a couple of clicks.
4. Integrate Customer Reviews in Your Pages
When you receive client feedback, make sure to use them to your advantage. In this case, you can integrate what your previous clients have to say on the pages of your website. Use their feedback and testimony to build your credibility. Make sure to thank your clients for every positive feedback that your company garners because of your services.
On the other hand, be professional in responding to the negative reviews that you may come across because the truth is that people will always have something wrong to say. Just assure them that you are doing your best to address their concerns.
5. Try Blogging
If you want to establish your credibility in the plumbing arena, then the best thing that you can do is to try blogging. By posting informative content on one of the pages of your site dedicated to blogs, you are providing essential information to people that can prove to be beneficial when it comes to plumbing works.
The best part is that if your suggestions through the blogs you have posted resolve their problem, you will build their trust. As a result, they can even recommend you to their network.
6. Be Active on Social Media
Aside from concentrating on your website, it would be best to give social media a chance to enhance your online presence. After all, there are already lots of people who rely on social media platforms to find information about the services they need, including plumbing works.
Being active on social media entails the need for you to create a business account that your clients can reach out to. Link your social media account to your website, and you will have a great chance to increase the number of your visitors accordingly.
7. Explore Paid Advertisements
Like in traditional advertising, there is always the option for you to delve into paid advertising online. If you have a couple of dollars to spare for your marketing efforts, please include online paid advertisements.
You will be surprised that the number of clicks to your website can increase dramatically for the meager amount that you will spend on it.
8. Consider Email Marketing
Finally, you can also consider email marketing to promote your plumbing business online and eventually increase the traffic to your website. In this case, you need to have a particular landing page that will help you generate leads.
From there, make sure to send emails with relevant information to the email addresses of the people who signed up on your landing page. You can even add the link to your website in the emails that you will send.
When marketing your plumbing business online and increasing traffic to your website, you have various options. For instance, you can set up a Google Business Listing in parallel to optimizing your website for search engines, making it functional accordingly.
Alongside this, you can also integrate customer reviews into your pages or even try sharing your expertise through blogging. Make sure that you are also active on social media. There is also the option for you to explore paid advertisements or even consider email marketing.
All these are geared towards promoting your plumbing business online and, eventually, increasing the visitors to your site.