How Important is a Domain Name for Your Online Business

Knowing that you can develop a certain product, an idea, or a service that no one else yet was able to come up, is reason enough to celebrate. But, having your own product or service good enough to establish a business is not enough if you are looking to earn money from it. In this globally digital world we’re all living in, having a website for your business is crucial. Without a good website, chances are too thin that your service or products will be able to land on your target market’s radar. However, one of the prerequisites of having a website is a good domain name. But, how important is a domain name for one’s online business? Read further to find out. 

It is Important for Setting User Expectations

Your company’s domain name will greatly elicit different kinds of user expectations. After purchasing a domain name, what to do next is to create a landing page for your website. This is the exact page where website visitors will be directed once they click on a certain promotion that your marketing team created. Indeed, your domain name can make or break your company’s reputation. Have you ever experienced seeing a website and became wary while looking at its domain name? This is because a domain name speaks volumes about your company. Just by looking at your domain name, users should already have an idea of what to expect from your website. If it looks suspicious, then chances are high that people would immediately leave your website. But, if the name itself already says a lot about the goodness of your products or services, then you’ve hit the jackpot in terms of choosing the best domain name. 

It Serves As Your Company’s Identity

The domain name is not just a mere arbitrary URL. It significantly dictates how your digital marketing efforts will pan out. It also plays a crucial role in your brand’s reputation. If you’re looking to build your own website for your business, its domain name should be the first thing that you should carefully think about. Though it’s called domain NAME, it’s not like any other names you see. The domain name will serve as the core part of how you establish your brand identity. It has to mean something not just for you, but also to the people who will be working with you to build your business. It has to be the kind of name that allows everybody in your company to build a unifying culture with it. 

Traveling down the road of successful online business starts with having a good domain name for your website. Never make the mistake of racing off trying to visualize how your website should look in terms of color scheme, theme, and any other design specifics, think of a killer domain name first. Without it, your entire website and digital marketing efforts will suffer. Think of the best domain name, especially if your business is still a startup. This way, you will be able to start your e-commerce website in the right direction. 

Editorial Staff

Editorial Staff at 85ideas is a team of WordPress experts led by Brian Harris. Here to share amazing tuts, guides and collections.

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