20 May Ten Growth Tools You Must Have in 2021: Allow Your Business to Reach Its Full Potential
To start this article, we will talk a bit about something called growth hacking. Growth hacking is the process of experimenting through marketing and sales activities to identify the most effective ways to grow a business. To better understand this term, let’s go ten years in the past.
The evolution of traditional marketing created digital marketing. Along with this process came the development of digital technology. Today, we live in an age where various algorithms govern our lives, and it’s essential for marketing to evolve further.
Algorithms collect vast amounts of data about our behavior on the Internet and open opportunities for structuring and managing data through the marketing flow. This marketing technique is called growth hacking.
The idea of growth hacking is to guide the customer through the entire buying process. It starts from the very development of the product, planning, testing, etc. A growth hacker (or a growth team) needs to know everything about the product and the customer to make the perfect product to strive for.
The growth hacker oversees increasing sales and taking care of the customer – he puts the customer first. As such, growth hacking is a vital part of both the B2B and B2C worlds.
Candu is the first native web builder that embeds directly into your product. Just drag and drop, and you have moved the user experience to a new level.
With Candu, you can meet your customer needs by yourself. No coding is required. It can embed components in your product, so they integrate seamlessly. You can build anything for anyone, using editor, templates, preview, segments, and getting more data from analytics.
In Candu’s editor, you can find a lot of canvas for building your user experience design in a few minutes. Template Gallery provides you with a jumpstart to your fantastic design skills. Furthermore, you can choose preview mode and view your design before it goes live.
Since customers are not one-size-fits-all, you need segments to build variants to serve the right experience to the appropriate users. That being said, you can collect data with the Analytic tools and measure what works good so you can change what doesn’t.
Hunch can be understood as a personal marketing data analyzer. You can find out how many visitors came from Facebook, which blog posts bring the most benefits and the like. This software provides information without the use of complicated software such as Google Analytics.
Hunch allows you to create automated reports on data you need to track daily/weekly/monthly and even has scheduled reporting for each Slack channel. This software is a high-end marketing analyst who helps you understand what creates traffic, conversions, engagement, and earnings, without being a ninja specialist in this field.
Moreover, it constantly analyzes and monitors your data, gives you intelligent reports and insight into everything, making it understandable and straightforward. In this way, it enables companies to make the right decisions and react faster to marketing activities.
Woopra is a platform for understanding analytics and data coming from service users. It provides insight into user data and their control through creating user profiles, accurate analytics, automation, and additional connections.
It also creates extensive profiles for each user from the database. For each user, it synchronizes data and monitors all activity, not only from the site and mobile, but also through other channels, such as email, help desk, and live chat.
Furthermore, Woopra enables the creation of dynamic segments based on user behavior with laser precision. As user behavior changes, components complement dynamically with new real-time information. Such information is created to adapt to each job and bring the essential information to light. There is even the possibility to adjust the deep segmentation and create a complete deep report.
Another great option is measuring customer retention to increase customer/user value. Reports that contain this kind of information can tell you if customers are engaged enough about your offers to come back and make more purchases.
Hotjar is a tool that offers specific metrics that you cannot get with Google Analytics. It shows the behavior of site visitors through heatmaps, click maps, scroll maps, and visitor recordings.
Visitor recordings are a beneficial addition. They let you see how visitors behave on your site, record their clicks and mouse movements.
Hotjar also allows you to analyze your funnel to find the right implementation solution. Other valuable add-ons include Form Analysis, Feedback Polls, and Surveys.
Nimble is your customer relationships manager for social platforms. Through social media, you can build an extensive network of people you connect with. Still, a smaller group of key people are potential advocates, influential people, or buyers of your product or service.
Nimble can automatically recognize and identify such social media profiles to help you connect with them more easily and potentially make them your key customers.
With this tool, you can easily manage your contacts within your network, get in touch with them, sync your calendar with Google, and create appointments directly through Nimble. The tool also enables sales automation and control of all communication channels on social networks from one place.
HelloBar is a simple tool you can place on any website. All you have to do is put a couple of lines of code in the HTML pages, and a menu will appear at the top or bottom of the page. From there, visitors can enter their data or click on the CTA.
The tool interface offers several features for data analysis and creates a list of contacts who have entered their data. By doing so, you can reduce abandoned carts, increase email sign-ups, make targeted promotions, and so on.
HelloBar offers the ability to create popups from already predefined templates and integration with many platforms and tools such as WordPress, Mailchimp, Wix, GoDaddy, and Shopify.
7. Keyword Tool
Long-tail keywords are vital for quality SEO and content, primarily when competing with more prominent brands and corporations. The free version of Keyword Tool generates up to 750 long-tail keywords for each search.
We can filter the search by search engines, search engine domain, and language. While the free version doesn’t offer elements like estimated CPC, competition, and search volume, this tool is a fantastic complement to Google Keyword Planner for finding long-tail keywords.
Customer relationship management software helps you communicate with your customers and allows sales tracking, data organizing, and customer tracking.
Companies that recognize that the customer is the heart of their business realize that the most powerful tool for quality customer relationships is excellent CRM software. That is where HubSpot comes into the picture, a tool that has tightly integrated CRMs, marketing, sales, and customer support platforms.
The tool interface is easy to use and offers instructions through which you will get acquainted with the interface’s layout and operation. Also, you can import and export contacts to your custom databases for potential or current customers.
Hootsuite is another free digital marketing tool that integrates with most social media platforms allowing you to control everything from one place. It guides you to get acquainted with the schedule and start working within the platform quickly.
With HootSuite Free, you will manage multiple social networks, schedule posts, and communicate with your followers. Also, you will be able to track how many followers you have on each of your social networks and monitor which posts generate the most clicks.
If your business is growing, you can switch to one of three premium plans that give you access to additional profiles, analytics, and more users.
If you want to grow your site with the help of influential marketing, this is a great tool designed for influencers and micro-influencers. It can also help you quickly find the right person to promote your brand products or service.
Tomoson analyzes and lists events on the Internet and automatically offers you content that you can publish. You can also schedule and make announcements on multiple accounts directly from the Tomoson control panel. Furthermore, there is a base of influencers by gender, age, markets which helps you quickly find the right person.
In a world where everything revolves around customers, companies have arranged their growth and methods to suit them. They put their customers in front of everything and solve some of their needs.
For example, if a customer’s feet hurt and your company sells gel for better foot circulation, when that customer starts to google how to solve his problem, you will want the search engine to show your gels.
If a customer clicks on your website, you want to serve him all the relevant content he wants to see. If the customer chooses to buy, the best way to do so is with a minimum number of clicks.
The most significant advantage of growth hacking is the creation of new markets. When you have one person or one team that puts the customer first and takes care of him, it is much easier to recognize new business opportunities.
To make sure that is what happens, choose one of the listed growth tools. We highly suggest you try out Candu first. With this tool, you get everything you might need.