5 Tips for Colorizing Websites Depending on the Niche

Developing a website takes time and serious effort. The more committed you are to it, the better your site will be. After setting up the essential functions on your website, it’s time to start designing.

tips for colorizing websites

Website design is an entire study on its own. Field experts use color niche psychology to boost website sales. For example, if a website sells clothes, they will use color clothing psychology to help make a higher sale. So, what’s the best color for sales? Keep reading to find out!

If you’re looking to find out more about colorizing your website according to its niche, there is some excellent news for you! We have compiled a list of the best colorization tips to help you create an outstanding website layout:

  1. Use a Warm Color Palette for Food Websites

If you look at the best fast food services, you’ll notice something they all have in common: warm colors.  From reading scientific research papers, we understand that the human brain associates color like red, orange, and brown with food. Following closely behind are greens and yellows. This is because many natural foods fall under this color palette.

Using warmer colors, especially red, on your website or logo, will instantly make your website visitors think of food. It may even trigger feelings of hunger or make their mouth water. Human beings are visual creatures; we associate the things we see, like color, with the things we have information about, like food. This is called niche psychology.

Using warm colors like red is exactly why Coca Cola outsells Pepsi every year, and why many people associate Pizza Hut with gourmet food over authentic Italian restaurants.

  1. Neutral Tones for Formal Websites

If your site belongs to a law firm or formal office, it’s smart to use neutral tones like white, cream, grey, and black. These colors portray candor values and add a sense of formality as well as power. The color white represents truth and purity, which is valued in courts of law. Black represents power, which belongs to the core of every formal workplace.

If your website falls under these categories, chances are your web traffic will mostly be older people and not teenagers or college students that write an essay and APA papers. These colors are also excellent for some businesses, like APA format paper writing services. Use neutral colors to show power without overwhelming your website’s audience.

  1. Think Pink

Cliché as it sounds, pink makes for an excellent color when trying to appeal to female audiences. However, the type of pink you use heavily impacts customer response. It can make or break your website.

For a younger female audience, you can get away with hot, playful pinks. But if your target is a mature female audience, using colors like Barbie pink or fuchsia can ruin your appearance. Generally, women above 18 appreciate softer pinks. Some exciting choices are champagne pink, rose gold, and dusty pinks.

  1. Match the Logo

One essential rule of colorization is that your website should match the color scheme of your logo. If your logo is black and white, try and colorize your site accordingly. A bright purple logo demands similar purple accents along with the webpage. Color variants like violet or indigo can help shake it up. You can also try incorporating other colors into the website. Just make sure they don’t clash with your core color: the logo’s.

  1. Clothing Color Technology

If your website’s niche is clothing, you’ll be happy to know that there is no fixed color scheme for it. However, there are still rules regarding clothing color psychology that need to be followed.

It all comes down to one thing: who is your brand for? Is it for children or office goers? For athletes or businessmen?

  • Children’s Clothing Stores: For this niche, you can employ a fun range of colors for your website. Playful reds work just as well as vibrant blues. Nothing is off the table as long as it’s a bold shade. For children’s websites, it’s best to avoid dull colors like cream, pastels, beige, or grey. Even the all-powerful black is a no-no.
  • Office wear: For websites marketing office clothes for adults, use casual, neutral colors. Everything that doesn’t work in a children’s clothing website works for adult office wear. Colors like black, white, beige, brown, peach, and dusty pastels are ideal.
  • Athleisure: Research shows that athleisure clothing sale is highest for the color black, with gray following closely behind. So, for a website selling athletic leisure-wear like track pants and sports shirts, try using black and white with bursts of energetic colors throughout the web page. Adding electric blue, a powerful purple or lime green can help break the monotony and energize the website’s appearance.
  • Partywear: Partywear websites are another fun type of site that can be built with many different colors. Luxury metallics are a fantastic option, with gold, silver, and rose gold taking the lead. Black and white backgrounds are also common as neutral base colors. They make it easy for shoppers to browse the website without feeling overwhelmed. As party clothes often have exciting colors on them, it’s smart to let the rest of the website be dull so the clothes can stand out. This will make it more likely for site visitors to make a purchase.

No matter what people say, aesthetics matter! Niche psychology is as important as anything when trying to build a website to target a specific audience. Websites that do not appeal to the eye are cast aside by customers, who then move on to rival company’s websites, which is the last thing anyone would want for their site. So, to avoid this, be sure to make full use of niche psychology and colorization techniques for your website.

Editorial Staff

Editorial Staff at 85ideas is a team of WordPress experts led by Brian Harris. Here to share amazing tuts, guides and collections.

  • Chloe
    Posted at 22:07h, 21 January Reply

    Thanks for the list. Maybe I will find a suitable theme for my site. It’s about custom content for game offline.

  • sorrellmartin
    Posted at 03:26h, 23 January Reply

    Great suggestions here, can’t wait to try a few!

  • rachanadas
    Posted at 09:21h, 23 January Reply

    Thanks for the article. It helps me.

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    Posted at 11:13h, 27 January Reply

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  • Margaret R. Johnson
    Posted at 01:12h, 09 February Reply

    hi, Editorial Staff
    Would you tell me which type of color combination should I used for my Digital Agency?

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    Posted at 06:24h, 21 February Reply

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  • Arthur
    Posted at 03:40h, 10 June Reply

    Very interesting to read about color psychology. Great article!

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