08 Jul How to Launch Your Web Design Business
One of the biggest concerns new web designers have is whether their skills are still relevant in 2021. As we move into the second decade of the 21st century, we have almost unlimited access to beginner-friendly, drag-and-drop website builders that have eliminated the need for professional services in many industries.
Clients who would have previously paid thousands of dollars for a beautifully built, custom site instead opt for more affordable themes and subscription software that lets them create, edit, and deploy websites without any prior design or development experience.
Although you may worry web design is dying, there is still a large market for professionals to sell their work. Selling pre-built themes is one of the best ways to earn a profit as a web designer today. So, if you’ve always dreamed of launching your own web design business, here is a guide to help you get started.
Choose a Good Management Platform
It doesn’t matter what you’re selling; every company needs robust eCommerce management software. OpenCart is one of the leading open-source shopping solutions that you can use to get your business up and to run. In addition to offering pre-built themes and modules to jump-start your company, it also includes integrated payment and shipping services to make the sales process painless.
Growing through OpenCart doesn’t have to be a mystery, either. Read this guide on OpenCart SEO strategies for beginners. With just a bit of studying and practice, you’ll be driving leads and sales quickly. You’ll also want to consider email management platforms as well.
Many web designers are marketing themselves as consultants and experts in their field. Rather than sell sites or design services, you can run an email list that gives your subscribers plenty of helpful info while funneling new leads into your business.
Think About Your Niche
Designing for everyone never works. You lose any originality and ultimately sacrifice your creative passion for unrewarding work. Not only do you feel like you’re missing out professionally, but you also wind up attracting an assortment of clientele who tend to pay less than industry professionals that are looking for a very particular skill set and look.
Focus on what you love to design first, then cross-reference those interests with your experience. Draw portfolio works from the results. If you don’t have enough, make some mock-ups and place them on your site instead.
Stay Active Online
It’s easy for a designer to create a website, throw a few posts on Instagram or Facebook and gradually fade into the digital ether. Make sure this isn’t you. In addition to posting regular examples of your work that will wow your target audience, create social proof by interacting with designers, companies, and other professionals in your target market. Being a web designer isn’t easy, but has been an artist ever indeed been a cakewalk?
Engaging with others can also help keep your mojo up when you’re struggling to get your company off the ground. Remember that it takes time, and stay optimistic. And don’t feel bad for taking side gigs in the interim; there is no right way to become successful, and whatever you have to do while you work toward your dream is worth it.