4 Ways You Can Improve Your Company’s SEO in 2021

SEO – or search engine optimization — is important to businesses of all sizes, and it’s something that needs to be an ongoing project for your company, not just something you work on once then leave. This is because search engines are always updating, so even if you have a site that’s number one in search engine rankings now, it can soon slip off the front page. Here are some ways you can boost your search engine ranking in 2021 and keep your site relevant.


  • Work on local SEO


Local SEO is set to be big in 2021, as people often search for services nearby from restaurants to hairdressers. If you’re a local business, then you should make sure you’re registered with Google My Business, keeping your listing up to date with opening hours, contact details and details of what products and services you offer. Listings that are claimed by businesses tend to rank higher, especially if you get a lot of reviews.

According to a personal injury law firm based out of Orange County, CA, the Crockett Law Group, reaching out to local newspapers and magazines and offering to be a resource is extremely helpful when trying to build your local SEO.


  • Check your loading speed


Google can now detect when pages have a slow loading speed and tends to favor sites that load quickly. You can improve your loading speed by:

  • Optimizing your site for mobile and tablets
  • Compressing or resizing images and not using too many
  • Avoiding using too many trackers or adverts on your site which can make browsers drag

Not only will a good loading speed be beneficial for SEO, it also keeps customers happy, and you may find it improves your bounce rate.


  • Make SEO part of everyone’s job


If you have an entire team working on your website, you need to be sure that everyone from content writers to your graphic designers have SEO in mind when they do their job. SEO isn’t something that can only be done by SEO professionals, it can be used in many different ways such as optimizing product pages and creating relevant content. If you want to keep track of these projects, the Digital Project Manager has a list of the best Gantt chart maker software that can help you out. 


  • Work on your content


Content is a key part of SEO, so simply keeping it up to date and removing or refreshing old, irrelevant content can boost your site. However, there are other easy tricks you can do to make your site more SEO-friendly. Breaking up the content into subheadings makes your site more readable, which can mean people spend longer on it, which Google will see as a positive. Also, you can place keywords in your subheadings, which can make it more visible to Google.  You should also try to include good external links in your content, especially leading to reputable sources, as this will show your site is well-researched and relevant. 

Many businesses may not think SEO is important in 2021, but with such a competitive business climate, it is more important than ever to stay on top of it. Think about ways you can improve your ranking, and how you’ll keep your position when there are Google updates and other changes. 

Editorial Staff

Editorial Staff at 85ideas is a team of WordPress experts led by Brian Harris. Here to share amazing tuts, guides and collections.

  • Monica gomes
    Posted at 05:34h, 27 February Reply

    Your article has been beautifully written and is very effective for my online business website SEO.

  • radhamohan
    Posted at 05:43h, 27 February Reply

    Great Post, thanks for sharing.

  • aditi arora
    Posted at 06:25h, 03 March Reply

    This is a nice article, Thanks for sharing.

  • Moses
    Posted at 16:32h, 15 March Reply

    If you’re not evolving your SEO you’re falling behind!

  • Teguh IW
    Posted at 03:04h, 08 April Reply

    Is backlink still important for SEO? Now, more difficult to find good backlink for free.

  • akruthi
    Posted at 09:09h, 21 August Reply

    Thanks for all that valuable information!! I just want to say your article is very helpful, that’s very clear.

  • Midas
    Posted at 01:07h, 30 November Reply

    Very Helpful Article…………

  • sita
    Posted at 00:23h, 31 December Reply

    Thanks for this sharing, It will really help for my website

  • Sukriti Maurya
    Posted at 03:46h, 01 February Reply

    Search Engine Optimization helps to rank your website on all the search engine platforms. One of the best way to improve your website’s ranking is to create a high-quality backlink for your website. Taking links from relevant site will always help you to rank your website in Google.

  • Abhijit
    Posted at 02:59h, 14 June Reply

    Also sir, I wanted to know that what are the results if we give a backlink to local listing url?

  • Krupal Shah
    Posted at 05:32h, 14 September Reply

    hey thanks for sharing this knowledgeable blog tips and techniques of seo is changing every year and the work of seo expert is to keep eyes on that changing trend and your blog helps in that.

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