26 Feb 4 Ways You Can Improve Your Company’s SEO in 2021
SEO – or search engine optimization — is important to businesses of all sizes, and it’s something that needs to be an ongoing project for your company, not just something you work on once then leave. This is because search engines are always updating, so even if you have a site that’s number one in search engine rankings now, it can soon slip off the front page. Here are some ways you can boost your search engine ranking in 2021 and keep your site relevant.
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- Work on local SEO
Local SEO is set to be big in 2021, as people often search for services nearby from restaurants to hairdressers. If you’re a local business, then you should make sure you’re registered with Google My Business, keeping your listing up to date with opening hours, contact details and details of what products and services you offer. Listings that are claimed by businesses tend to rank higher, especially if you get a lot of reviews.
- Check your loading speed
Google can now detect when pages have a slow loading speed and tends to favor sites that load quickly. You can improve your loading speed by:
- Optimizing your site for mobile and tablets
- Compressing or resizing images and not using too many
- Avoiding using too many trackers or adverts on your site which can make browsers drag
Not only will a good loading speed be beneficial for SEO, it also keeps customers happy, and you may find it improves your bounce rate.
- Make SEO part of everyone’s job
If you have an entire team working on your website, you need to be sure that everyone from content writers to your graphic designers have SEO in mind when they do their job. SEO isn’t something that can only be done by SEO professionals, it can be used in many different ways such as optimizing product pages and creating relevant content. If you want to keep track of these projects, the Digital Project Manager has a list of the best Gantt chart maker software that can help you out.
- Work on your content
Content is a key part of SEO, so simply keeping it up to date and removing or refreshing old, irrelevant content can boost your site. However, there are other easy tricks you can do to make your site more SEO-friendly. Breaking up the content into subheadings makes your site more readable, which can mean people spend longer on it, which Google will see as a positive. Also, you can place keywords in your subheadings, which can make it more visible to Google. You should also try to include good external links in your content, especially leading to reputable sources, as this will show your site is well-researched and relevant.
Many businesses may not think SEO is important in 2021, but with such a competitive business climate, it is more important than ever to stay on top of it. Think about ways you can improve your ranking, and how you’ll keep your position when there are Google updates and other changes.