12 Mar 10 Essential Tips for Creating a Powerful WordPress Email Marketing Campaign for Your Business
WordPress is one of the most powerful and most effective ways to host and manage your website. It doesn’t matter whether you’re a business, a blog, an individual or anything in between, the worldwide platform has changed the way people add, create and share content to the rest of the world.
However, have you considered how you’re going to run your email marketing campaign alongside this website? Surprisingly to many, email is still one of the most engaging forms of marketing, still even more so that paid advertising or social media. It’s possible to exponentially increase the number of email subscribers by 1190% with the right tools and information.
So, to help you get your best foot forward, here are ten need-to-know tips on creating the perfect WordPress email marketing campaign to complement your website.
Draft Your Emails
One of the best ways to manage your email writing process is to create a draft which you can then use as a template at a later date. Within this draft, you’ll need to include an introduction to your email, a unique selling point, the subject line, any links you plan to add and links to social media channels.
For more information on writing a draft for each email, you can use copyrighting tools or writing guides online.
Create a Sign-Up Page
Of course, when thinking about your email campaign, you’re going to need people to sign up to your mailing list who are going to want to read your emails. For this, you need to implement clear calls to action that make it easy for users to subscribe.
Likewise, you could even dedicate an entire page of your website detailing what sort of content you’re going to include in your emails and what the users can expect from your website.
Starting Off Strong
Once a user has subscribed to your emails, it’s so important that the first email you send is of the highest quality. If the first email they receive isn’t up to their expectations, they’ll simply unsubscribe again. You need to make sure you’re reminding your subscribers of the purpose of your website and the emails you’re sending.
Consistency is Key
When it comes to the frequency in which you’re sending your emails, it’s vital that you find the right balance. You don’t want to send so many emails to your subscribers that they feel overwhelmed or barraged by you. However, at the same time, you don’t want them to forget about your website, so when they receive an email, they have forgotten about you. Once a week is a good jumping off point to get started.
Confirmation & Thank You Emails
So, a user is on your website, likes what they see and is ready to sign up to your mailing list for more. Now what? Well, going through the process, the user enters their email address, and hits subscribe. The next page the user should then see is a page asking them to check their inbox for a confirmation email.
Of course, this also means you need to create a confirmation email. Within the confirmation, you’ll want to include a link that takes them back to your website to a ‘thank you’ page. On this thank you page, you can include links to some of your best content to get your user started on their content journey.
You’re not alone when it comes to writing your thank you pages and confirmation emails. Feel free to use writing guides to ensure you don’t miss anything out and check them over and edit them with tools online.
Creating a Success Page
In addition, or alongside, the thank you page and confirmation email, you can also create a success page. This is a page that you might have seen on some websites that state that the confirmation of their email address has been accepted and everything is ready to go.
Similar to the above, this is a way to connect readers to your website to make them feel like part of your community, as well as giving you the opportunity to share links to some of your best content.
You need to make sure your success page is free from errors as this will damage the reputation and credibility of your website.
Using Mobile-Optimized Emails
Over 50% of all internet traffic now occurs on mobile devices, and this includes reading emails. To make sure that your emails are catering for this demographic, you need to make sure that all your emails are optimized for mobile devices and tablets.
To make this easy, you can use tools to keep your emails short and sweet while keeping everything properly formatted.
Using Global Text Snippets
This is an email feature that allows you to insert pieces of text into multiple emails in one go, for example, the small print at the bottom. This is easily changed and will update across all your emails, saving you the time having to go and change each and every one.
Don’t Forget This Page
Sometimes, people are going to have signed up to your mailing list in the past and may not have interacted with you for some time. When this happens, and they return to your website to sign up again, be sure you’ve created an ‘already a subscriber’ page, so they don’t double enter their email address.
Ask for Feedback
“Feedback is the breakfast of giants” is one of my favourite sayings and it’s true when it comes to your emails. Asking your subscribers for feedback on what they think of your services is a great way to improve your services and content, so you can provide an even better experience.
A/B Test to Refine Your Campaign
Another great way to make sure you create the perfect campaign, in the end, is to test different drafts. How do you know which design your audience likes best? How can you be sure that you’ve crafted the perfect subject line to capture their attention? You test different versions, send them to sub-sections of your audience, and then compare results!
As you can see, there are a lot of little details that come together to create the perfect emails to accompany your WordPress website. Do your research into content and stay organised and you can sure your next campaign will be a success.