Affiliate Marketing with WordPress – A Complete Guide

If you are looking to start an online business by mastering affiliate marketing, than this is the right article for you.

  • What is actually Affiliate Marketing?

Affiliate marketing is the process of making money online by promoting other people’s products. As an affiliate marketer, your job is to find and promote people’s products, and the product’s owners pay you a commission for every sale which comes from you.

First of all, you’ll have to learn everything about affiliate marketing and discover how to find a profitable niche market. Afterwards, join your first affiliate program and create a blog or a website in order to attract new audiences. You may use the most popular platform WordPress to create a website, and of course you’ll need to educate yourself on SEO and search traffic, and create unique and great content. A website is not necessarily needed in this case, but having one will make your future as an affiliate marketer more secure.


  • Affiliate Marketing terms:

Affiliate aka Affiliate Marketer – an individual who promotes services or products, and earn commission from every sale which comes from him.

Merchant – The company or business which owns the product

Affiliate Product – The product which affiliates promote in order to earn money.

Affiliate Network – A third party service which acts as an intermediary between affiliates and merchants.

Affiliate Link – A unique link which is used to track affiliate sales. Once you choose the products you want to promote, you’ll need to place links to the chosen products on your site. Your affiliate link identifies those leads as yours, so you get a commission from each sale.

Commission – The agreed rate which the merchant pays to an affiliate for each lead or sale.

EPC (Earnings Per Click) – EPC is an average amount which affiliates earn each time people click on their link for the product.

Unique Clicks – Unique clicks are unique individuals that click on your affiliate link, If the same person click 3-4 times, it will be counted as a single click.

Raw Clicks – All the clicks which your affiliate links get.

Cookies – A cookie is actually a text file which assigns a unique Id to every person who clicks an affiliate link. If your customer returns later and makes a purchase, you’ll get a commission even if the customer didn’t used your link the second time.

Cookie Expiration – Cookie expiration is the date when the cookie expires on the customer’s web browser. For example if a customer uses your link, but doesn’t make a purchase, they will be tracked in a period of 30 days. If they purchase the product in this period of time, then you’ll get a commission from the sale.


  • How does Affiliate Marketing work?


Now we will explain how exactly does affiliate marketing work. It is actually a five step process:

  1. First you’ll need to sign up with an affiliate network
  2. Then you’ll need to choose an affiliate product
  3. The next step is to promote the chosen product
  4. People buy the product via your affiliate link
  5. You get paid a commission


  • How to find the right Affiliate program!?

There are tons of affiliate networks available out there. When you choose the type of products you want to promote, then it’s easy to find different options.

Below you may find some of the leading affiliate networks:

  • CJ Affiliates
  • ShareASale
  • Amazon Associates
  • eBay
  • ClickBank
  • Rakuten

These affiliates are just some of the most popular affiliate networks available. When choosing a network, you’ll need to pay attention to several important things:

  • Does the network have products which are related to your content?
  • Will your visitors feel comfortable buying the products?
  • Do they have an easy to use resources and tools?
  • What is the structure of the affiliate payment?

Now that you’ve carefully researched some options, it is time to choose your affiliate network and create your free account.


Thank you for reading this article. We hope you found it helpful. If you have any questions regarding this article, or you need any additional help, please feel free to contact us bellow in comments, and we will do our best to help you in any way we can.

Editorial Staff

Editorial Staff at 85ideas is a team of WordPress experts led by Brian Harris. Here to share amazing tuts, guides and collections.

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