06 Oct How to Create Landing Pages In WordPress
Landing pages is where you land and take some action. In proper context, a landing page is a specific page with appropriate content used by marketers to gain more leads or make conversions or even divert the traffic to the main website(more specifically squeeze page).
And, if you are reading this article, you have already rejected the idea of using 3rd party applications to make your landing page. The most popular ones are UnBounce or LeadPages. They do provide tons of options and configuration, but that doesn’t mean that you need to use them. WordPress is always a good choice and it becomes a great option if you are already familiar with the internals of WordPress and how it works.
How to Create A Landing Page In WordPress
Landing pages are more specific in what they do, and that’s why it has some guidelines attached to it. These guidelines can enable anyone to create a top of the line, Landing page, but that doesn’t mean experimentation is not encouraged. Many companies have tons of landing page. It is not a good idea to just have one landing page as you want to maximize the leads with A/B testing.
Guidelines for maximizing leads through landing page are as follows:
- Aim for a simple structure. Complexity can turn the user away. In this case, a minimal design proves to be one of the best options.
- A landing page should have no sidebars and no footers. Also, the header portion should be as minimal as it can get.
- Be specific in what you want to convey. There is no point in elaborating anything that can be said in few words. Straight context can easily help gain the attention of the user.
- Be urgent. Don’t give time to the reader to wander way. Tell them it is now or never, or better give a timeframe to make their decision.
- Logos should be unclickable. This way, there is less chance for getting redirected to another website. If you are using landing page as a squeeze page, clickable logos are justifiable.
- Using high-quality images and videos can improve the conversion rate to great heights.
With the above basic guidelines, you can easily make a landing page. It is to be noted here that the above guidelines are just basics, and there is more to the landing page than you can ever think!
Now, let’s get started with the methods that are needed to create a landing page in WordPress. There are many ways; one can approach landing page creation. The number of choices is because of how WordPress ecosystem works.
We have themes and plugins to play with, and if you are an advanced user, you can just edit the WordPress theme files and create a fresh landing page, covering all your requirements.
So, without much ado, we need just to dive into the options, one by one.
#1WordPress Landing Page Plugins
WordPress Plugins, they are just awesome. Pick a task or function, and there are huge chances that you will get a plugin for doing it. The current WordPress plugin market also contains free and paid WordPress plugins for creating landing pages.
Using plugins has many advantages. The most important advantage is the ability to create landing page without touching a single line of code.
Without wasting much time, let me list some of the best WordPress landing page plugins.
Landing Page Builder
Landing Page Builder is another mixed bag for creating landing pages. The plugin can or cannot work for your requirement. The main reasons these landing pages plugin have mixed reviews their non-ability to incorporate the requirements. So, it is better to give it a try and decide later.
The Landing Page Builder offers the ability to create landing pages, forms, website popups and much more. You can also do A/B tests, export and import information and track the users on your landing page.
The free version of the plugin comes with 200 leads capture. After that, you need to pay the services a decent amount of $44/month. The plans are discussed here. The plugin is managed by WishPond.
WordPress Landing Page
With over 20,000+ active installs, WordPress landing page is one of the most popular landing page plugins. It is free and comes with a good set of features.
Creating a landing page can be done in no time with the help of the visual editor. If you are creative, you can easily create beautiful and attractive landing page.
Conversion tracking is also built in the plugin, and you can also do A/B split tests with ease. The plugins work great with any contact form plugin, but they have recommended Gravity forms, Ninja Forms or Contact Form 7)
Parallax Gravity Landing Page Builder
Parallax Gravity Landing page builder is a free plugin that enable you to create landing pages in a matter of minutes. It also offers a premium version for better functionality.
With the help of the Parallax Gravity, you can create unlimited landing pages and use them to capture leads.
Ultimate Landing Page
The simple plugin enables you to create a landing page in minutes. The plugin has received mixed reactions from the user and is rarely updated. But, if you are looking for a free plugin to do the job, you can try it without any 2nd thought.
The plugin offers templates, forms, MailChimp forms, coming soon pages, sales pages to get you started.
#2 Using Drag and Drop Builder
Now comes the turn of the WordPress themes. These WP themes also offer a great opportunity for creating a high-quality landing page. The only problem that hinders using a drag and drop builder the similarity. You won’t get much difference in the result, whereas landing pages are all about creating unique pages to sell your product.
Without wasting much time, let me list some of the free/paid landing pages for WordPress.
The Landing Page
The Landing page is a completely responsive layout with an emphasis on creating high-quality landing pages. The landing pages is minimalistic and can be customized to your needs.
The landing page contains no images, so if you are planning to use images, the theme is just not for you. If you love customization, you can use this WordPress theme and customize it according to your requirements.
Landing by Themify
Landing page by Themify is one of the most amazing WordPress theme out there. It comes with 25+ pre-designed builder layouts, and that’s a lot to get started!
With the pre-designed builder layouts, you can easily create the best landing page possible. It is perfect for any landing page; it can be shops, marketers, products, weddings and much more.
With the help of Themify builder, you can easily create a custom landing page with images and all other stuff. Text editing is also easy.
The theme is available for $49 for only theme files and $69 for theme files and Photoshop files.
JustLanded is a WordPress landing page theme. It is extremely popular and is the #1 best-selling landing page in ThemeForest.
As, you might have guessed it until now, the theme supports responsive layout and is great for creating powerful landing pages. By using JustLanded, you can create multiple landing pages with unique design layouts.
The theme is perfect for agencies that need to create multiple landing pages for capturing more leads. It comes with social media integration, social media list, testimonials, pricing table, call to action button and much more.
Also, the customization of the theme is great. It offers static image customization, image slider, video content and also support custom content to be loaded in the landing page.
The theme is also SEO ready, and you will not have any problems calling in the organic angels to your landing page. If you are planning to sell any item, it does come with the support of WooCommerce.
Corona Business Portfolio Theme
Well, the theme is not solely made up of landing pages, but it does contain more a landing page option. If you are looking for a combo pack that can take care of your main website and also a landing page, then Corona Business Portfolio theme is for you.
It comes with all modern features including responsive design, SEO ready, extensive user manual, slideshows and much more.
The theme also has a drag and drop builder, which can be used for creating landing page without writing a single piece of code.
#3 LeadPages And Other Solutions
Getting things done is the number one priority for any business. The use of technology, how, which and other questions are not important if they get the desired result.
That’s why there are paid 3rd party solutions that can solve your problem. The idea is to keep minimal contact with the technology aspect and let a 3rd party handle it for you.
LeadPages is a simple to use leading page creation tool available. It works great with many online shopping carts.
Other options include Unbounce, which offers a good option to get started. Instapage is also a good alternative for creating landing pages.
The packages of the three services vary and I would request you to take a look at the pricing before jumping on to any of the services.
#4 Custom Built Landing Pages
I know how custom requirement can be daunting. They require time and expertise to be created and, of course, they hold much more value compared to ready-made solutions.
Creating a custom solution requires basic knowledge of HTML5 and CSS3. If you are making a landing page on WordPress platform, you might have to know a little bit of PHP as well.
The idea is to keep up with a custom requirement and you can edit the default WordPress theme — Twenty Fourteen to your advantage.
When you edit the theme, you need to keep the following points in mind.
- Make sure that your new design is clean and simple. Try to make a copy of the theme files or better create a child theme and then modify the contents.
- Remove header and footer and replace it with custom header and footer content.
- Use style sheets files to give the landing page the required design.
- Try out many variants as one landing page just doesn’t enable you to capture the leads that your business can make with multiple landing pages. Multiple landing pages also enables you to do A/B testing, which is important for the business.
It was a long post with a lot of details. I hope, you found the information useful. Creating landing pages is important for any business. With more leads, come more business and hence more profit.
I tried to simplify the landing page creation with plugins and theme options. If you are into WordPress development, you can go forward and take the customization in your hands.
And, I also didn’t hesitate to give you few options of 3rd party services that provide landing page creation.
For most of us, time is value, and you may want to hire a developer to carry out the landing page creation for you. The most impressive aspect of the landing page is how the context can be used to lure the visitor to take a call of action.
With both free and paid plugin/themes listed, few 3rd party options, I think the topic is complete in every sense. I also included the custom landing page creation part.
Custom development is also a way to go for businesses who have different requirement.
I hope, you liked the article. If you did, don’t forget to give five starts below and share your experience with us on landing pages creation and the different tools that you have used until now. Also, share the article with your friends and family!