Crucial Elements of a Successful Web Design

When it comes down to promoting your business, web design matters a lot. It’s one thing to provide your audience with relevant information, but if your website has a poor design or functionality it won’t matter how good your content is.

After all, having a well-thought out website is important if your goal is to convert browsers into leads, and leads into paying customers. You would want to engage your website visitors and give them a compelling enough reason to stay on your site for long.

You will need to spend a lot of time and resources to design a website that can be successful across the board. You might want to look at your website’s appearance to see if it needs tweaking.

Whether you are considering a website redesign or want to build one from scratch, these five design elements can help your website stand out:


First off, an effective website is one that’s easy to navigate. This means that visitors should be able to move from one page to another quickly. In fact, a user should be able to access any page on your website within 3 clicks. For this, you will have to make sure that all your navigation buttons clearly labeled, easy to read, and make sense for someone navigating your website. A confusing layout will only frustrate a potential client, so it’s important to position all your navigation icons and buttons in places where they can be immediately seen. 

For sure, the header would always be the ideal place for keeping all your navigation buttons. You just have to pick the right color scheme that will make them more visible.


Speaking of color, your web design should be colorful enough to generate visual appeal, but not too colorful to drive away potential customers. 

Make sure to limit your website’s color scheme to three or four colors that are consistent with your brand’s identity. Doing so can help entice clients who might want to purchase a product or service from you.

Visuals and Graphics

When it comes to building a highly engaging website, choosing the right graphics, illustrations, and images would make all the difference. 

That said, make sure to sit down with your web design team and come up with ideas that might add to your website’s visual appeal. Along these lines, you might want to align your choice of visuals to the overall theme you’re planning. It’s important for visuals to support your website, not dominate it.

If you’re helping out companies manage their finances, then you might want to consider the image of a corporate meeting on your homepage. 

Engaging Content

Last but not least, you will need to create really attractive content that’s rich in relevant information to go along with the design of your website. Both compliment each other and both can help drive interest.

This would require the services of expert copywriters who can craft compelling stories for your about page, calls to action for fill forms, and even humorous content for 404 errors page. Building content that can entice visitors could drive new business, so you might as well focus more on writing interesting blog articles and web verbiage that’s bound to support your web design. 

Effective web design is just as important as any marketing tool and being able to focus on the elements that matter makes all the difference.

Editorial Staff

Editorial Staff at 85ideas is a team of WordPress experts led by Brian Harris. Here to share amazing tuts, guides and collections.

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