26 Dec Nine Digital Marketing Tips for a Newly Launched Local Business
If you’re reading this right now, I’m going to take a guess and say that you’re a newly launched business that wants to grow in its community using digital marketing? Am I on to something? Well, awesome. And congrats on taking this leap!
We both know that digital marketing can definitely seem a bit daunting for new businesses. You might be thinking something along the lines of “It’s hard enough being good at what my business does, but now I have to learn how to market myself online?”.
But hold on a moment. You’ve done harder things before and this time, you have this guide to help you along. So stay tuned for some life-changing digital marketing tips. I’m sure that you’ll feel much more confident after following this guide.
You’ve got this.
Tip 1: Consider Who Your Target Market Is
Are you familiar with the idea of psychographic segmentation? It’s basically a fancy term that means breaking down your customer base into people that are likely to buy your products or likely to be interested in your business.
For example, about 17 percent of people will buy local products specifically to help out their community. Consider who your target market is before getting too deep into digital marketing. That way, you can find the most people with the least amount of energy used.
To segment your customer base correctly based on website data, for example, you’ll need to use a tool that allows website visitor tracking, user session recording, and replay like WatchThemLive.
Tip 2: Go to a Popular, Local Cafe
Maybe this does not seem related to digital marketing., but bare with me. I can personally confirm that many digital nomads go to cozy cafes to get their work done. By frequently going to cafes, you can get to know the owner, employees, and other people who might be able to help you with your digital marketing journey.
The owner may be able to feature you on their website, the employees may have insights into who can help you out, or you might be able to get some useful information from other cafe-goers. It’s worked well for me before, so, consider this an opportunity to network.
Tip 3: Use Social Media
Use it often and use it effectively, especially Instagram. As shared members of your community, you have the unique ability to really relate to your audience here. Talk about local matters, share news, create engaging content that people want to see, and get your name out there.
Social media accounts can also help build trust with your audience through something called “The Familiarity Effect”. Basically, the more familiar somebody is with you, the more likely they are to trust you.
Let’s imagine you’ve got an Instagram business account. There will definitely be times when you may think about how to get more followers on Instagram. If you’re having difficulty getting followers then consider something like an Instagram growth service – ex. AiGrow.
Let them know that you’re specifically targeting your local community and watch your followers grow.
Tip 4: Try Influencer Marketing
Outsourcing your digital marketing to local influencers that are active on Instagram is a great way to passively grow your outreach. Plus, these influencers have the added bonus of already having an engaged audience. Check out Ainfluencer to get started.
Ainfluencer makes connecting with an influencer simple. Just visit their homepage, hit “Get Started”, sign up as a brand, and schedule Instagram posts with your new, professional brand ambassador.
What’s even better is that it is completely free to use and it lets you compare thousands of different options to find influencers that are perfect for your situation.
Tip 5: Sign Up for MOOC’s
If you really want to understand the nuances of digital marketing, then consider using MOOCs – or Massive Open Online Courses. One popular website that I highly recommend is Coursera.
Coursera lets you learn from some of the world’s best universities and colleges completely for free. Take courses in SEO, Social Media Marketing, Digital Marketing, or even Advanced Physics if you feel like it.
Tip 6: Make a User-Friendly Website
Your website can be simple, or it can be complex. That doesn’t particularly matter (unless you’re a software developer – then it could matter). But definitely make it user-friendly.
Include all the information that you need about your company. No more, no less. Make it visually appealing, fast, and informative. Also, make it reflect your brand. Consider hiring a digital marketing agency, a copywriter, an SEO specialist, or a website developer to make your website as nice as possible. Or consider trying to learn these skills yourself.
Tip 7: Give Google Ads a Try
Everybody’s favorite search engine has done it again. Bless them for simplifying the internet. You know how when you search something up in Google, the first few searches are usually sponsored and have the word “Ad” bolded beside the company’s website?
Well, your website could be one of those sponsored ads. Google Ads pins your advertisement to the top of their search engine so that for a select few people, it is the first ad that they see.
Google claims that this can significantly increase sales and outreach. And, I trust them. You’re also able to set your own budget. Only have 100 bucks to spend? No worries, you can still use Google Ads. Want to spend 1000 bucks and reach more people? Sure, they can do that too.
Tip 8: Create a Google My Business Account
Here’s yet another Google-related tip. If you haven’t yet, make a Google My Business Account.
With it, your business can be listed on Google maps, it can improve your SEO and you can start collecting Google business reviews. As the world’s most popular search engine, it makes sense to use them in your digital marketing plan.
Tip 9: Be a Good Person and Set Your Company Values
This last one is just as important as the rest for your digital marketing strategy. You are a representative for your company. Every time you interact with somebody, they will associate their feelings for you with your company.
You want to leave a positive lasting impression. The same goes for your business. You want your business to leave a positive impression on the consumer. So, be a good person and don’t give your consumers a good reason to not come back to you.
Take this information and run with it. Starting your own business is probably the hardest thing you can do relative to everything on this list. All of these tips are child’s play compared to that.
You can do it. And if for some reason you take that Advanced Physics Coursera class and become a famous physicist, remember that it all began here. Best of luck!