02 Mar 7 Design Tips to Create a Perfect Logo for Your Website
A logo is an anchor of a branding strategy and web design in general. If you don’t believe us, just try to imagine Apple, Coca Cola, or one of other top 100 companies of the world without their logos and you’ll get our point. We use it everywhere, from printed materials to corporate websites. However, it’s not easy to design an outstanding website logo because it has to fulfill certain criteria:
- Simplicity: The best logos are simple and that’s why consumers remember them easily.
- Scalability: A simple logo is also scalable, so you can play with dimensions without running quality.
- Versatility: It must be versatile enough to fit each background, material, or device.
- Impact: Amazing logos make a huge impact on viewers, which makes them highly memorable.
- Relevance: Of course, a logo has to be relevant to your business.
On average, consumers need 10 seconds to form a first impression of a brand’s logo, but they need up to seven impressions to start recognizing it. Only the most attractive and beautiful logos are remembered quicker. We want to make the process less difficult for you, so keep reading to learn seven design tips to create a perfect logo for your website.
- Define Brand Personality
This may seem like a cliché, but defining a brand’s personality is critical to the success of your project. After all, how can you expect to create a great logo if you don’t even know what you need? Think about the core values of your company, its style, and the long-term vision.
After that, you can brainstorm different ideas with your colleagues and designers to come up with the most appropriate solution. Of course, it can’t hurt to take a sneak peek at your biggest competitors, too. You don’t want to steal their ideas, but it could give you inspiration to think of a very special website logo.
- Think About the Style
Once you’ve got the first dilemma resolved, it is much easier to think about the style of the logo. Most websites stick to the one of these formats:
- Classic: A classic logo is exclusive and stylish. It doesn’t use extreme color palettes, but rather screams authority. This is exactly why writing services often use classic logos.
- Vintage: If you want to evoke the feeling of nostalgia or romance, try with a retro style logo.
- Modern: A motto of the modern logo design is well-known: Less is more.
- Fun: If your organization is a little bit eccentric, don’t be afraid of creating a funny and extravagant logo.
- Handmade: This style tells website visitors that your business is special and high-quality.
- Consider the Types, Too
Logos come in different styles and in various types, too. The four most common types are wordmark, lettermark, brandmark, and iconic logo design. Choosing a perfect type is another major issue of logo creation, but it’s easy to pick one if you are already sure of the two requirements we described above.
- Choose the Right Colors
Colors have the power to make or break your logo design. In case you didn’t know that, each color has a very specific meaning and you must be careful when choosing the color palette for your website. For instance, red always suggests passion and energy, while blue represents professional authority and reliability. Therefore, a color palette must be aligned with the overall style and vision of your brand because it’s the only way to ensure branding consistency.
- Use a Nice Font
You’ve probably noticed already that website logo design is packed with all sorts of mind-boggling details. Typography is one of those things that make the process even more confusing because you have to add yet another element without spoiling the existing structure.
Jake Simmons, a web designer, says you can always decide to create your own font, but there are a few standard choices if that’s too much work for you: “The most frequently used typography includes font groups such as serif, sans serif, script, and so on.”
- Avoid Clichés
While creation gives designers more than enough room to express professional creativity, a surprisingly large number of authors still use cliché solutions in this field. As a smart webmaster, you absolutely have to avoid clichés and try to think of unique website logo. It’s practically impossible to name all the boring logo ideas, but here are our personal favorites:
- Arc logos: The fact that Amazon has an arc in its logo doesn’t mean everyone should start using it as well.
- Human figures: Almost every fitness and lifestyle-related logo has a human figure incorporated somewhere within. The solution is reasonable, but too common.
- Puzzles: Lots of websites use puzzle logos to prove their problem-solving capabilities, but it turns into a serious cliché these days.
- Test Different Ideas
With everything we’ve said so far, you should have enough material to work with and create a few logos. But the job is not done since you need to test different ideas among target visitors. Your visitor’s data will show you which logo works well and we recommend you make your final decision with trial and error. Be careful and avoid using bad company logos by researching a variety of examples as well.
Logo design is a long and challenging process, but it is highly rewarding in case you do it properly. You can make your logo more attractive and impactful following the tips we described above and by using free logo design tools, so don’t hesitate to test our suggestions and tell us how it turned out for you!
ABOUT THE AUTHOR
Peter Hill is a famous custom essay writer working on an academic essay writing service AssignmentGeek. He is a socially active person, likes traveling and photo/video editing. You can find him on Twitter and Facebook.