16 Jun Three Crucial Things to Look for in a Web Server Host
Your company’s website is often the first thing potential customers see when they look up your brand. Therefore, it’s crucial to make an excellent first impression. Unfortunately, if your website is bogged down by slow load times, you could be losing your audience even if your site looks great.
According to Google, up to 53% of mobile web visitors will leave a website if it doesn’t load within three seconds. This is why it’s so important to make sure you’re using a great web server host. But what exactly do you need to look for in a web server host to make sure you’re choosing the right one? Here, we’ll dive into some of the critical features of a great server host.
1. Great Customer Support
When you choose a web server host, you want to ensure your business is getting the support it needs. Check out customer reviews and go with your gut. The last thing you want to deal with is a server host representative that’s unhelpful or even rude when your company is going through a server mishap.
Moreover, investigate what the server host’s customer service is like. Do they have 24/7 customer support? What are their average ticket response times? How many customer support locations do they have worldwide? Asking these essential questions will help ensure you get quality support when you need it.
2. High-Quality Security
Your web server host’s security is your security, which means you need to choose a host with the proper protection. Web hosting servers ought to have robust firewalls and protection against DDoS attacks.
DDoS, or Distributed Denial-of-Service, is when a network of infected machines, called a botnet, tries to overwhelm your company’s server with fraudulent requests. These fraudulent requests can keep real users from reaching the server themselves, meaning potential customers and routine customers can’t access your site.
Furthermore, up to 35% of surveyed companies have experienced a DDoS attack in the past year, and cybercrime has been rising since remote work surged during the COVID-19 pandemic. That said, look for server hosts that provide DDoS protection to keep botnets off your server and your company’s website protected.
3. Low Network Latency
You want your business to be as close to your web server host as possible for low network latency. Low network latency is based on three factors: network distance, bandwidth capacity, and physical distance.
Your server host might have a solid bandwidth, but if you’re not close to your server, it can cause your site to lag. That said, choose a server host that has a highly-optimization network route, which reduces latency by reducing the number of jumps your data needs to make to reach its destination.
It can be tricky to find a server host that meets your company’s unique needs. However, by keeping an eye out for the features we listed here, you can feel confident knowing you understand what makes a great web server host.